Kelly Services, Inc.
KELLY SERVICES INC (Form: 10-K, Received: 02/12/2015 16:00:13)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-K
 
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 For the fiscal year ended December 28, 2014
OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
 
For the transition period from _________  to  __________ 
                                                
Commission file number 0-1088 
 
KELLY SERVICES, INC.
 
 
(Exact Name of Registrant as specified in its Charter)
 
 
 
Delaware  
 
38-1510762 
 
 
(State or other jurisdiction of 
 
(IRS Employer Identification Number) 
 
 
incorporation or organization) 
 
 
 
                                    
999 West Big Beaver Road, Troy, Michigan  
 
48084
(Address of Principal Executive Office) 
 
(Zip Code) 
                                                  
 
(248) 362-4444
 
 
(Registrant's Telephone Number, Including Area Code)
 
 
Securities Registered Pursuant to Section 12(b) of the Act:  
 
Title of each class
 
Name of each exchange on which registered
 
 
Class A Common
 
NASDAQ Global Market 
 
 
Class B Common
 
NASDAQ Global Market 
 
               
Securities Registered Pursuant to Section 12(g) of the Act: None
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes [ ]     No [X]
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes [ ]     No [X]
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X]    No [ ]
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for shorter period that the registrant was required to submit and post such files). Yes [X] No [ ]
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. [X]



Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 
Large accelerated filer [ ]   
Accelerated filer [X]  
Non-accelerated filer [ ] (Do not check if a smaller reporting company)  
Smaller reporting company [ ] 
                                                           
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes [ ] No [X]
 
The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant’s most recently completed second fiscal quarter, was approximately $521,767,042 .
 
Registrant had 34,274,299 shares of Class A and 3,451,261 of Class B common stock, par value $1.00, outstanding as of February 1, 2015
Documents Incorporated by Reference
 
The proxy statement of the registrant with respect to its 2015 Annual Meeting of Stockholders is incorporated by reference in Part III.

2


PART I  
Unless the context otherwise requires, throughout this Annual Report on Form 10-K the words “Kelly,” “Kelly Services,” “the Company,” “we,” “us” and “our” refer to Kelly Services, Inc. and its consolidated subsidiaries.  
ITEM 1. BUSINESS.  
History and Development of Business
Founded by William R. Kelly in 1946, Kelly Services ® has developed innovative workforce solutions for customers in a variety of industries throughout our 68-year history. Our range of solutions has grown steadily over the years to match the changing needs of our customers.
We have evolved from a United States-based company concentrating primarily on traditional office staffing into a global workforce solutions leader offering a full breadth of specialty services. While ranking as one of the world’s largest scientific staffing providers, we also place professional and technical employees at all levels in engineering, IT, law and healthcare. These specialty services complement our expertise in office services, education, contact center, light industrial and electronic assembly staffing. As the human capital arena has become more complex, we have also developed a supply chain management approach to help many of the world’s largest companies plan for and manage their supply of talent. Innovative solutions supporting this approach span outsourcing, consulting, recruitment, career transition and vendor management services.
Geographic Breadth of Services
Headquartered in Troy, Michigan, we provide employment for approximately 555,000 employees annually to a variety of customers around the globe—including 97 of the Fortune 100™ companies.
Kelly provides workforce solutions to a diversified group of customers in three regions: the Americas, Europe, the Middle East, and Africa (“EMEA”), and Asia Pacific (“APAC”) .
Description of Business Segments
Our operations are divided into seven principal business segments: Americas Commercial, Americas Professional and Technical (“Americas PT”), EMEA Commercial, EMEA Professional and Technical (“EMEA PT”) , APAC Commercial, APAC Professional and Technical (“APAC PT”) and Outsourcing and Consulting Group (“OCG”).
Americas Commercial
Our Americas Commercial segment specialties include: Office, providing trained employees for data entry, clerical and administrative support roles across numerous industries; Contact Center, providing staff for contact centers, technical support hotlines and telemarketing units; Education, supplying schools nationwide with instructional and non-instructional employees; Marketing, providing support staff for seminars, sales and trade shows; Electronic Assembly, providing assemblers, quality control inspectors and technicians; and Light Industrial, placing maintenance workers, material handlers and assemblers. We also offer a temporary-to-hire service that provides customers and temporary staff the opportunity to evaluate their relationship before making a full-time employment decision, a direct-hire placement service and vendor on-site management.
Americas PT
Our Americas PT segment includes a number of specialty staffing services: Science, providing all levels of scientists and scientific and clinical research workforce solutions; Engineering, supplying engineering professionals across all disciplines, including aeronautical, chemical, civil/structural, electrical/instrumentation, environmental, industrial, mechanical, petroleum, pharmaceutical, quality and telecommunications; Information Technology, placing IT specialists across all disciplines; Creative Services, placing creative talent in the spectrum of creative services positions; Finance and Accounting, serving the needs of corporate finance departments, accounting firms and financial institutions with all levels of financial professionals; Healthcare, providing all levels of healthcare specialists and professionals; and Law, placing legal professionals including attorneys, paralegals, contract administrators, compliance specialists and legal administrators. Our temporary-to-hire service, direct-hire placement service and vendor on-site management are also offered in this segment.
EMEA Commercial
Our EMEA Commercial segment provides a similar range of staffing services as described for our Americas Commercial segment above, including: Office, Contact Center and our temporary-to-hire service. Additional service areas include: Catering and Hospitality, providing chefs, porters and hospitality representatives; and Industrial , supplying manual workers to semi-skilled professionals in a variety of trade, non-trade and operational positions.

3


EMEA PT
Our EMEA PT segment provides many of the same services as described for our Americas PT segment, including: Engineering, Finance and Accounting, Healthcare, IT and Science.
APAC Commercial
Our APAC Commercial segment offers a similar range of commercial staffing services as described for our Americas and EMEA Commercial segments above, through staffing solutions that include permanent placement, temporary staffing and temporary to full-time staffing.
APAC PT
Our APAC PT segment provides many of the same services as described for our Americas and EMEA PT segments, including: Engineering, IT and Science.
OCG
Our OCG segment delivers integrated talent management solutions to meet customer needs across multiple regions, skill sets and the entire spectrum of talent categories. Using talent supply chain strategies, we help customers manage their full-time and contingent labor spend, and gain access to service providers and quality talent at competitive rates with minimized risk. Services in this segment include: Contingent Workforce Outsourcing (“CWO”) , providing globally managed service solutions that integrate supplier and vendor management technology partners to optimize contingent workforce spend; Business Process Outsourcing (“BPO”) , offering full staffing and operational management of non-core functions or departments; Recruitment Process Outsourcing (“RPO”) , offering end-to-end talent acquisition solutions, including customized recruitment projects; Independent Contractor Solutions , delivering evaluation, classification and risk management services that enable safe access to this critical talent pool; Payroll Process Outsourcing (“PPO”) , providing centralized payroll processing solutions globally for our customers; Career Transition and Executive Coaching and Development ; and Executive Search , providing leadership in executive placement in various regions throughout the world. 
Financial information regarding our industry segments is included in the Segment Disclosures note to our consolidated financial statements presented in Part II, Item 8 of this report.
Business Objectives  
Kelly’s philosophy is rooted in our conviction that we can and do make a difference on a daily basis — for our customers, in the lives of our employees, in the local communities we serve and in our industry. Our vision is “to provide the world’s best workforce solutions.” We aspire to be a strategic business partner to our customers and strive to assist them in operating more efficient and profitable organizations. Our solutions are customized to benefit any scope or scale customers require. 
As the use of contingent labor, consultants and independent contractors becomes more prevalent and critical to the ongoing success of our customer base, our core competencies are refined to help them realize their respective business objectives. Kelly offers a comprehensive array of outsourcing and consulting services, as well as world-class staffing on a temporary, temporary-to-hire and direct placement basis. Kelly will continue to deliver the strategic expertise our customers need to transform their workforce challenges into opportunities.

4


Business Operations
Service Marks
We own numerous service marks that are registered with the United States Patent and Trademark Office, the European Union Community Trademark Office and numerous individual country trademark offices.  
Seasonality  
Our quarterly operating results are affected by the seasonality of our customers’ businesses. Demand for staffing services historically has been lower during the first quarter, and typically increases during the remainder of the year.  
Working Capital  
Our working capital requirements are primarily generated from temporary employee payroll and customer accounts receivable. Since receipts from customers generally lag payroll to temporary employees, working capital requirements increase substantially in periods of growth. 
Customers  
We are not dependent on any single customer or a limited segment of customers. In 2014, an estimated 51% of total Company revenue was attributed to 100 large customers. Our largest single customer accounted for approximately five percent of total revenue in 2014.  
Government Contracts  
Although we conduct business under various federal, state, and local government contracts, they do not account for a significant portion of our business. 
Competition  
The worldwide temporary staffing industry is competitive and highly fragmented. In the United States, approximately 100 competitors operate nationally, and approximately 10,000 smaller companies compete in varying degrees at local levels. Additionally, several similar staffing companies compete globally. In 2014, our largest competitors were Adecco S.A., Randstad Holding N.V., ManpowerGroup Inc., Allegis Group and Recruit Holdings. 
Key factors that influence our success are quality of service, price and breadth of service. 
Quality of service is highly dependent on the availability of qualified, competent talent, and our ability to recruit, screen, train, retain and manage a pool of employees who match the skills required by particular customers. During an economic downturn, we must balance competitive pricing pressures with the need to retain a qualified workforce. Price competition in the staffing industry is intense — particularly for office clerical and light industrial personnel — and pricing pressure from customers and competitors continues to be significant. 
Breadth of service, or ability to manage staffing suppliers, has become more critical as customers seek “one-stop shopping” for all their staffing needs. Kelly's talent supply chain management approach seeks to address this requirement for our larger customers, enabling us to deliver talent wherever and whenever they need it around the world.
Environmental Concerns  
Because we are involved in a service business, federal, state or local laws that regulate the discharge of materials into the environment do not materially impact us. 
Employees  
We employ approximately 1,100 people at our corporate headquarters in Troy, Michigan, and approximately 7,200 staff members in our international network of branch offices. In 2014, we assigned approximately 555,000 temporary employees to a variety of customers around the globe.
While services may be provided inside the facilities of customers, we remain the employer of record for our temporary employees. We retain responsibility for employee assignments, the employer’s share of all applicable payroll taxes and the administration of the employee’s share of these taxes.

5


Foreign Operations  
For information regarding sales, earnings from operations and long-lived assets by domestic and foreign operations, please refer to the information presented in the Segment Disclosures note to our consolidated financial statements, presented in Part II, Item 8 of this report. 
Access to Company Information
We electronically file our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to those reports with the Securities and Exchange Commission (“SEC”). The public may read and copy any of the reports that are filed with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains an Internet website at www.sec.gov that contains reports, proxy and information statements and other information regarding issuers that file electronically. 
We make available, free of charge, through our website, and by responding to requests addressed to our vice president of investor relations, our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to those reports. These reports are available as soon as reasonably practicable after such material is electronically filed with or furnished to the SEC. Our website address is: www.kellyservices.com. The information contained on our website, or on other websites linked to our website, is not part of this report.

6


ITEM 1A. RISK FACTORS.
We operate in a highly competitive industry with low barriers to entry and may be unable to compete successfully against existing or new competitors. 
The worldwide staffing services market is highly competitive with limited barriers to entry. We compete in global, national, regional and local markets with full-service and specialized temporary staffing and consulting companies. While the majority of our competitors are significantly smaller than us, several competitors, including Adecco S.A., Randstad Holding N.V., ManpowerGroup Inc., Allegis Group and Recruit Holdings are considerably larger than we are and have substantial marketing and financial resources. Additionally, the emergence of on-line staffing platforms or other forms of disintermediation may pose a competitive threat to our services, which operate under a more traditional staffing business model. Price competition in the staffing industry is intense, particularly for the provision of office clerical and light industrial personnel. We expect that the level of competition will remain high, which could limit our ability to maintain or increase our market share or profitability. 
The number of customers distributing their staffing service purchases among a broader group of competitors continues to increase which, in some cases, may make it more difficult for us to obtain or retain customers. We also face the risk that our current or prospective customers may decide to provide similar services internally. As a result, there can be no assurance that we will not encounter increased competition in the future. 
Our business is significantly affected by fluctuations in general economic conditions.  
Demand for staffing services is significantly affected by the general level of economic activity and employment in the United States and the other countries in which we operate. When economic activity increases, temporary employees are often added before full-time employees are hired. As economic activity slows, however, many companies reduce their use of temporary employees before laying off full-time employees. Significant swings in economic activity historically have had a disproportionate impact on staffing industry volumes. We may also experience more competitive pricing pressure during periods of economic downturn. A substantial portion of our revenues and earnings are generated by our business operations in the United States. Any significant economic downturn in the United States or certain other countries in which we operate could have a material adverse effect on our business, financial condition and results of operations.  
We may not achieve the intended effects of our business strategy. 
As discussed in the Management’s Discussion and Analysis of Financial Condition and Results of Operations, our business strategy focuses on driving growth in higher margin specialties -- in Americas PT and also within our growing OCG segment. During 2014 we launched a new PT recruiting model and added PT sales resources in the U.S. local market; finished centralizing our large accounts to enable improvements in productivity and profitability; and continued to invest in talent supply chain solutions that support our OCG growth strategy. While we expected that revenue growth would lag these investments and, consequently, affect our profitability in 2014, we expect revenue growth and profitability to accelerate in 2015.  If we are not successful in executing our strategy, we may not achieve either our stated goal of strong revenue growth in those segments or the intended productivity improvements, therefore negatively impacting future profitability. 

We are at risk of damage to our brand, which is important to our success.
Our success depends, in part, on the goodwill associated with our brand. Because we assign employees to work under the direction and supervision of our customer at work locations not under Kelly’s control, we are at risk of our employees engaging in unauthorized conduct that could harm our reputation. Our Kelly Educational Staffing product is particularly susceptible to this exposure. Although we take appropriate steps to manage this risk, we cannot eliminate the potential of an adverse event. An occurrence that damages Kelly’s reputation could cause the loss of current and future customers, additional regulatory scrutiny and liability to third parties.
If we fail to successfully develop new service offerings, we may be unable to retain our current customers and gain new customers and our revenues would decline. 
The process of developing new service offerings requires accurate anticipation of customers’ changing needs and emerging technological trends. This may require that we make long-term investments and commit significant resources before knowing whether these investments will eventually result in service offerings that achieve customer acceptance and generate the revenues required to provide desired returns. If we fail to accurately anticipate and meet our customers’ needs through the development of new service offerings, our competitive position could be weakened and that could materially adversely affect our results of operations and financial condition.

7


As we increasingly offer services outside the realm of traditional staffing, including business process outsourcing, we are exposed to additional risks which could have a material adverse effect on our business. 
Our business strategy focuses on growing our outsourcing and consulting business, including business process outsourcing, where we provide operational management of our customers’ non-core functions or departments. This could expose us to certain risks unique to that business, including product liability or product recalls. Although we have internal vetting processes to control such risks, there is no assurance that these processes will be effective. Additionally, while we maintain insurance in types and amounts we believe are appropriate in light of the aforementioned exposures, there can also be no assurance that such insurance policies will remain available on reasonable terms or be sufficient in amount or scope of coverage. 
We are increasingly dependent on third parties for the execution of critical functions.
We do not maintain our own vendor management technology, and we have outsourced certain other critical applications or business processes to external providers including cloud-based services. We have elected to enter into supplier partnerships rather than establishing our own operations in some of the territories where our customers require our services. We exercise care in the selection and oversight of these providers and partners, and we take steps to ensure that suitable replacement services are available. However, the failure or inability to perform on the part of one or more of these critical suppliers or partners could cause significant disruptions and increased costs.
Past and future acquisitions may not be successful. 
From time to time, we acquire and invest in companies throughout the world. Acquisitions involve a number of risks, including the diversion of management’s attention from its existing operations, the failure to retain key personnel or customers of an acquired business, the failure to realize anticipated benefits such as cost savings and revenue enhancements, the potentially substantial transaction costs associated with acquisitions, the assumption of unknown liabilities of the acquired business and the inability to successfully integrate the business into our operations. Potential impairment losses could result if we overpay for an acquisition. There can be no assurance that any past or future acquired businesses will generate anticipated revenues or earnings. 
Investments in equity affiliates expose us to additional risks and uncertainties.  
We participate, or may participate in the future, in certain investments in equity affiliates, such as joint ventures or other equity investments with strategic partners. These arrangements expose us to a number of risks, including the risk that the management of the combined venture may not be able to fulfill their performance obligations under the management agreements or that the joint venture parties may be incapable of providing the required financial support. Additionally, improper, illegal or unethical actions by the venture management could have a negative impact on the reputation of the venture and our company.
A loss of major customers could have a material adverse effect on our business.  
Our business strategy is focused on serving large corporate customers through high volume global service agreements. While our strategy is intended to enable us to increase our revenues and earnings from our major corporate customers, the strategy also exposes us to increased risks arising from the possible loss of major customer accounts. The deterioration of the financial condition or business prospects of these customers could reduce their need for staffing and OCG services and result in a significant decrease in the revenues and earnings we derive from these customers. Since receipts from customers generally lag payroll to temporary employees, the bankruptcy of a major customer could have a material adverse impact on our ability to meet our working capital requirements. Additionally, most of our customer contracts can be terminated by the customer on short notice without penalty. Further, as a result of alleged contractual noncompliance, we could be excluded from participating in government contracts. This creates uncertainty with respect to the revenues and earnings we may recognize with respect to our customer contracts.

8


We conduct a significant portion of our operations outside of the United States and we are subject to risks relating to our international business activities, including fluctuations in currency exchange rates and numerous legal and regulatory requirements. 
We conduct our business in most major staffing markets throughout the world. Our operations outside the United States are subject to risks inherent in international business activities, including:
fluctuations in currency exchange rates;
restrictions or limitations on the transfer of funds;
varying economic and political conditions;
differences in cultures and business practices;
differences in employment and tax laws and regulations;
differences in accounting and reporting requirements;
differences in labor and market conditions;
changing and, in some cases, complex or ambiguous laws and regulations;
violations of U.S. Foreign Corrupt Practices Act and similar anti-corruption laws; and
litigation and claims.
Our operations outside the United States are reported in the applicable local currencies and then translated into U.S. dollars at the applicable currency exchange rates for inclusion in our consolidated financial statements. Exchange rates for currencies of these countries may fluctuate in relation to the U.S. dollar and these fluctuations may have an adverse or favorable effect on our operating results when translating foreign currencies into U.S. dollars.
We depend on our ability to attract and retain qualified permanent full-time employees to lead complex talent supply chain sales solutions.
As we aim to expand the number of clients adopting a talent supply chain management approach in order to support our OCG growth strategy, we are highly reliant on individuals who possess specialized knowledge and skills to lead complex talent supply chain sales and operations.  There can be no assurance that qualified personnel will continue to be available.  Our success is increasingly dependent on our ability to attract and retain these experts.

We depend on our ability to attract and retain qualified temporary personnel (employed directly by us or through third-party suppliers).

We depend on our ability to attract qualified temporary personnel who possess the skills and experience necessary to meet the staffing requirements of our customers. We must continually evaluate our base of available qualified personnel to keep pace with changing customer needs. Competition for individuals with proven professional skills is intense, and demand for these individuals is expected to remain strong for the foreseeable future. There can be no assurance that qualified personnel will continue to be available in sufficient numbers and on terms of employment acceptable to us and our customers. Our success is substantially dependent on our ability to recruit and retain qualified temporary personnel.
We may be exposed to employment-related claims and losses, including class action lawsuits and collective actions, which could have a material adverse effect on our business.  
We employ and assign personnel in the workplaces of other businesses. The risks of these activities include possible claims relating to:
 discrimination and harassment;
wrongful termination or retaliation;
violations of employment rights related to employment screening or privacy issues;
apportionment between us and our customer of legal obligations as an employer of temporary employees;

9


classification of workers as employees or independent contractors;
employment of unauthorized workers;
violations of wage and hour requirements;
retroactive entitlement to employee benefits, including health insurance;
failure to comply with leave policy requirements; and
errors and omissions by our temporary employees, particularly for the actions of professionals such as attorneys, accountants, teachers and scientists.
We are also subject to potential risks relating to misuse of customer proprietary information, misappropriation of funds, death or injury to our employees, damage to customer facilities due to negligence of temporary employees, criminal activity and other similar occurrences. We may incur fines and other losses or negative publicity with respect to these risks. In addition, these occurrences may give rise to litigation, which could be time-consuming and expensive. In the U.S. and certain other countries in which we operate, new employment and labor laws and regulations have been proposed or adopted that may increase the potential exposure of employers to employment-related claims and litigation. Such laws and regulations are also arising with increasing frequency at the state and local level in the U.S. There can be no assurance that the corporate policies and practices we have in place to help reduce our exposure to these risks will be effective or that we will not experience losses as a result of these risks. Although we maintain insurance in types and amounts we believe are appropriate in light of the aforementioned exposures, there can also be no assurance that such insurance policies will remain available on reasonable terms or be sufficient in amount or scope of coverage. Additionally, should we have a material inability to produce records as a consequence of litigation or a government investigation, the cost or consequences of such matters could become much greater. 
Cyber attacks or other breaches of network or information technology security, as well as risks associated with compliance on data privacy, could have an adverse effect on our systems, services, reputation and financial results.
We rely upon multiple information technology systems and networks, some of which are cloud-based or managed by third parties, to process, transmit and store electronic information and to manage or support a variety of critical business processes and activities. In the course of these activities we may store or process proprietary or confidential information concerning current, past or prospective employees as well as customers, vendors and suppliers. The secure operation of these systems, networks and processes is critical to our business operations. Moreover, our temporary employees may be exposed to, or have access to, similar information in the course of their customer assignments. We routinely experience cyber attacks, which may include the use of malware, computer viruses, social engineering schemes and other means of disruption or unauthorized access.
The actions we take to reduce the risk of impairments to our operations or systems and breaches of confidential, private or proprietary data may not be sufficient to prevent or repel future cyber events or other impairments of our networks or information technologies. An event involving the destruction or accidental or unauthorized release of sensitive information from systems related to our business, including cyber attacks or other security breaches as well as unauthorized actions by our employees, or a failure to comply with our obligations under various privacy laws and regulations, could result in damage to our reputation, fines, regulatory sanctions or interventions, contractual or financial liabilities, additional compliance costs, loss of employees or customers, and other forms of costs, losses or reimbursements, any of which could materially adversely affect our operations or financial condition. Our insurance coverage may not be sufficient to cover all such costs or consequences.
Damage to our key data centers could affect our ability to sustain critical business applications. 
Many business processes critical to our continued operation are housed in our data center situated within the corporate headquarters complex as well as regional data centers in Asia-Pacific and Europe. Those processes include, but are not limited to, payroll, customer reporting and order management. While we have taken steps to protect these operations and have developed remote recovery capabilities, the loss of a data center would create a substantial risk of business interruption. 
Our information technology projects may not yield their intended results. 
At the present time, we have a number of information technology projects in process or in the planning stages, including improvements to applicant onboarding and tracking systems, order management, billing and customer data analytics. Although the technology is intended to increase productivity and operating efficiencies, these projects may not yield their intended results. Any delays in completing, or an inability to successfully complete, these technology initiatives or an inability to achieve the anticipated efficiencies could adversely affect our operations, liquidity and financial condition. 

10


Failure to maintain adequate financial and management processes and controls could lead to errors in our financial reporting.      
Failure to maintain adequate financial and management processes and controls could lead to errors in our financial reporting. If our management is unable to certify the effectiveness of our internal controls or if our independent registered public accounting firm cannot render an opinion on the effectiveness of our internal controls over financial reporting, or if material weaknesses in our internal controls are identified, we could be subject to regulatory scrutiny and a loss of public confidence. In addition, if we do not maintain adequate financial and management personnel, processes and controls, we may not be able to accurately report our financial performance on a timely basis, which could have a negative effect on our stock price.
Impairment charges relating to our goodwill and long-lived assets could adversely affect our results of operations.  
We regularly monitor our goodwill and long-lived assets for impairment indicators.  In conducting our goodwill impairment testing, we compare the fair value of each of our reporting units with goodwill to the related net book value.  In conducting our impairment analysis of long-lived assets, we compare the undiscounted cash flows expected to be generated from the long-lived assets to the related net book values.  Changes in economic or operating conditions impacting our estimates and assumptions could result in the impairment of our goodwill or long-lived assets.  In the event that we determine that our goodwill or long-lived assets are impaired, we may be required to record a significant non-cash charge to earnings that could adversely affect our results of operations. 
Unexpected changes in claim trends on our workers’ compensation, disability and medical benefit plans may negatively impact our financial condition. 
We self-insure, or otherwise bear financial responsibility for, a significant portion of expected losses under our workers’ compensation program, disability and medical benefits claims. Unexpected changes in claim trends, including the severity and frequency of claims, actuarial estimates and medical cost inflation, could result in costs that are significantly different than initially reported. If future claims-related liabilities increase due to unforeseen circumstances, or if we must make unfavorable adjustments to accruals for prior accident years, our costs could increase significantly. There can be no assurance that we will be able to increase the fees charged to our customers in a timely manner and in a sufficient amount to cover increased costs as a result of any changes in claims-related liabilities.
The impact of recent U.S. healthcare legislation on our results of operations could be significant. 
In March 2010, the Patient Protection and Affordable Care Act and the Health Care and Education Reconciliation Act of 2010 (collectively, the “Acts”) were signed into U.S. law. The Acts represent comprehensive U.S. healthcare reform legislation that, in addition to other provisions, subjects us to potential penalties unless we offer to our employees minimum essential healthcare coverage that is affordable and provides minimum value. In order to comply with the employer mandate provision of the Acts, we have begun offering health care coverage to all temporary and permanent employees eligible for coverage under the Acts. Designating employees as eligible is complex, and is subject to challenge by employees and the Internal Revenue Service. While we believe we have properly identified eligible employees, a later determination that we failed to offer the required health coverage to eligible employees could result in penalties that may materially harm our business. We cannot be certain that compliant insurance coverage will remain available to us on reasonable terms, and we could face additional risks arising from future changes to the Acts or changed interpretations of our obligations under the Acts. There can be no assurance that we will be able to recover all related costs through increased pricing to our customers or that they will be recovered in the period in which costs are incurred, and the net financial impact on our results of operations could be significant.
Our business is subject to extensive government regulation, which may restrict the types of employment services we are permitted to offer or result in additional or increased taxes, including payroll taxes or other costs that reduce our revenues and earnings.
The temporary employment industry is heavily regulated in many of the countries in which we operate. Changes in laws or government regulations may result in prohibition or restriction of certain types of employment services we are permitted to offer or the imposition of new or additional benefit, licensing or tax requirements that could reduce our revenues and earnings. In particular, we are subject to state unemployment taxes in the U.S., which typically increase during periods of increased levels of unemployment. We also receive benefits, such as the work opportunity income tax credit in the U.S., that regularly expire and may not be reinstated. There can be no assurance that we will be able to increase the fees charged to our customers in a timely manner and in a sufficient amount to fully cover increased costs as a result of any changes in laws or government regulations. Any future changes in laws or government regulations, or interpretations thereof, may make it more difficult or expensive for us to provide staffing services and could have a material adverse effect on our business, financial condition and results of operations.  

11


We may have additional tax or unclaimed property liabilities that exceed our estimates. 
We are subject to federal taxes and a multitude of state and local taxes in the U.S. and taxes in foreign jurisdictions. We are also subject to unclaimed or abandoned property (escheat) laws which require us to remit to certain U.S. government authorities the property of others held by us that has been unclaimed for a specified period of time, such as payroll checks issued to temporary employees. The demographics of our workforce and the visibility of our industry may make it more likely we become a target of government investigations, and we are regularly subject to audit by tax authorities. Although we believe our tax and unclaimed property estimates are reasonable, the final determination of audits and any related litigation could be materially different from our historical tax provisions and accruals. The results of an audit or litigation could materially harm our business.
Failure to maintain specified financial covenants in our bank credit facilities, or credit market events beyond our control, could adversely restrict our financial and operating flexibility and subject us to other risks, including risk of loss of access to capital markets.
Our bank credit facilities contain covenants that require us to maintain specified financial ratios and satisfy other financial conditions. During 2014, we met all of the covenant requirements. Our ability to continue to meet these financial covenants, particularly with respect to interest coverage (see Debt footnote in the notes to our consolidated financial statements), may not be assured.  If we default under this or any other of these requirements, the lenders could declare all outstanding borrowings, accrued interest and fees to be due and payable or significantly increase the cost of the facility.  In these circumstances, there can be no assurance that we would have sufficient liquidity to repay or refinance this indebtedness at favorable rates or at all. Events beyond our control could result in the failure of one or more of our banks, reducing our access to liquidity and potentially resulting in reduced financial and operating flexibility.  If broader credit markets were to experience dislocation, our potential access to other funding sources would be limited.
Our controlling stockholder exercises voting control over our company and has the ability to elect or remove from office all of our directors. 
Terence E. Adderley, the Executive Chairman and Chairman of the Board of our board of directors, and certain trusts with respect to which he acts as trustee or co-trustee, control approximately 93% of the outstanding shares of Kelly Class B common stock, which is the only class of our common stock entitled to voting rights. Mr. Adderley is therefore able to exercise voting control with respect to all matters requiring stockholder approval, including the election or removal from office of all members of the Board of Directors.  
We are not subject to certain of the listing standards that normally apply to companies whose shares are quoted on the NASDAQ Global Market. 
Our Class A and Class B common stock are quoted on the NASDAQ Global Market. Under the listing standards of the NASDAQ Global Market, we are deemed to be a “controlled company” by virtue of the fact that Terence E. Adderley, the Executive Chairman and Chairman of the Board of our board of directors, and certain trusts of which he acts as trustee or co-trustee have voting power with respect to more than fifty percent of our outstanding voting stock. A controlled company is not required to have a majority of its board of directors comprised of independent directors. Director nominees are not required to be selected or recommended for the board’s selection by a majority of independent directors or a nominations committee comprised solely of independent directors, nor do the NASDAQ Global Market listing standards require a controlled company to certify the adoption of a formal written charter or board resolution, as applicable, addressing the nominations process. A controlled company is also exempt from NASDAQ Global Market’s requirements regarding the determination of officer compensation by a majority of independent directors or a compensation committee comprised solely of independent directors. A controlled company is required to have an audit committee composed of at least three directors who are independent as defined under the rules of both the Securities and Exchange Commission and the NASDAQ Global Market. The NASDAQ Global Market further requires that all members of the audit committee have the ability to read and understand fundamental financial statements and that at least one member of the audit committee possess financial sophistication. The independent directors must also meet at least twice a year in meetings at which only they are present. 
We currently comply with certain of the listing standards of the NASDAQ Global Market that do not apply to controlled companies. Our compliance is voluntary, however, and there can be no assurance that we will continue to comply with these standards in the future. 

12


Provisions in our certificate of incorporation and bylaws and Delaware law may delay or prevent an acquisition of our company. 
Our restated certificate of incorporation and bylaws contain provisions that could make it harder for a third party to acquire us without the consent of our board of directors. For example, if a potential acquirer were to make a hostile bid for us, the acquirer would not be able to call a special meeting of stockholders to remove our board of directors or act by written consent without a meeting. The acquirer would also be required to provide advance notice of its proposal to replace directors at any annual meeting, and would not be able to cumulate votes at a meeting, which would require the acquirer to hold more shares to gain representation on the board of directors than if cumulative voting were permitted.
Our board of directors also has the ability to issue additional shares of common stock which could significantly dilute the ownership of a hostile acquirer. In addition, Section 203 of the Delaware General Corporation Law limits mergers and other business combination transactions involving 15 percent or greater stockholders of Delaware corporations unless certain board or stockholder approval requirements are satisfied. These provisions and other similar provisions make it more difficult for a third party to acquire us without negotiation. 
Our board of directors could choose not to negotiate with an acquirer that it did not believe was in our strategic interests. If an acquirer is discouraged from offering to acquire us or prevented from successfully completing a hostile acquisition by these or other measures, our shareholders could lose the opportunity to sell their shares at a favorable price.  
The holders of shares of our Class A common stock are not entitled to voting rights.  
Under our certificate of incorporation, the holders of shares of our Class A common stock are not entitled to voting rights, except as otherwise required by Delaware law. As a result, Class A common stock holders do not have the right to vote for the election of directors or in connection with most other matters submitted for the vote of our stockholders.  
Our stock price may be subject to significant volatility and could suffer a decline in value.  
The market price of our common stock may be subject to significant volatility. We believe that many factors, including several which are beyond our control, have a significant effect on the market price of our common stock. These include:
actual or anticipated variations in our quarterly operating results;
announcements of new services by us or our competitors;
announcements relating to strategic relationships or acquisitions;
changes in financial estimates by securities analysts;
changes in general economic conditions;
actual or anticipated changes in laws and government regulations;
commencement of, or involvement in, litigation;
any major change in our board or management;
changes in industry trends or conditions; and
sales of significant amounts of our common stock or other securities in the market.
In addition, the stock market in general, and the NASDAQ Global Market in particular, have experienced significant price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of listed companies. These broad market and industry factors may seriously harm the market price of our common stock, regardless of our operating performance. In the past, securities class action litigation has often been instituted following periods of volatility in the market price of a company’s securities. A securities class action suit against us could result in substantial costs, potential liabilities and the diversion of our management’s attention and resources. Further, our operating results may be below the expectations of securities analysts or investors. In such event, the price of our common stock may decline.  
ITEM 1B. UNRESOLVED STAFF COMMENTS.
None.

13


ITEM 2. PROPERTIES.  
We own our headquarters in Troy, Michigan, where corporate, subsidiary and divisional offices are currently located. The original headquarters building was purchased in 1977. Headquarters operations were expanded into additional buildings purchased in 1991, 1997 and 2001. 
The combined usable floor space in the headquarters complex is approximately 345,000 square feet. Our buildings are in good condition and are currently adequate for their intended purpose and use. We also own undeveloped land in Troy and northern Oakland County, Michigan.
Branch office business is conducted in leased premises with the majority of leases being fixed for terms of generally three to five years in the U.S. and Canada and five to ten years outside the U.S. and Canada. We own virtually all of the office furniture and the equipment used in our corporate headquarters and branch offices.
ITEM 3. LEGAL PROCEEDINGS.
During the fourth quarter of 2013, a Louisiana jury rendered an award of $4.4 million, pursuant to litigation brought by Robert and Margaret Ward against the Jefferson Parish School Board and Kelly Services. Under the verdict, Kelly’s share of the liability consisted of $2.7 million plus a portion of pre-and-post-judgment interest. In April 2014, Kelly reached an agreement with the plaintiffs pursuant to which Kelly and its primary insurer agreed to pay $1.0 million to the plaintiffs to satisfy the judgment against the primary insurer and Kelly, however, Kelly's umbrella/excess insurer elected to continue to appeal the decision. During the third quarter of 2014, plaintiffs reached a tentative settlement agreement which did not call for any additional financial contribution from Kelly. In January 2015, Plaintiffs filed a Satisfaction of Judgment with the Court, pursuant to an agreement reached with the excess insurer, thereby resolving this matter and foreclosing any further financial risk to Kelly. In light of this settlement, during the first quarter of 2015 Kelly expects to reduce its accrual for litigation costs, and the offsetting insurance receivable, by $1.7 million.
The Company is continuously engaged in litigation arising in the ordinary course of its business, typically matters alleging employment discrimination, alleging wage and hour violations or enforcing the restrictive covenants in the Company’s employment agreements.  While there is no expectation that any of these matters will have a material adverse effect on the Company’s results of operations, financial position or cash flows, litigation is always subject to inherent uncertainty and the Company is not able to reasonably predict if any matter will be resolved in a manner that is materially adverse to the Company. 

ITEM 4. MINE SAFETY DISCLOSURES.  
Not applicable.

14


PART II  
ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.  
Market Information and Dividends  
Our Class A and Class B common stock is traded on the NASDAQ Global Market under the symbols “KELYA” and “KELYB,” respectively. The high and low selling prices for our Class A common stock and Class B common stock as quoted by the NASDAQ Global Market and the dividends paid on the common stock for each quarterly period in the last two fiscal years are reported in the table below. Our ability to pay dividends is subject to compliance with certain financial covenants contained in our debt facilities, as described in the Debt footnote in the notes to our consolidated financial statements.  
 
Per share amounts (in dollars)
 
First
Quarter
 
Second
Quarter
 
Third
Quarter
 
Fourth
Quarter
 
Year
2014
 
 
 
 
 
 
 
 
 
Class A common
 
 
 
 
 
 
 
 
 
High
$
26.17

 
$
25.31

 
$
18.00

 
$
17.81

 
$
26.17

Low
22.50

 
17.05

 
14.86

 
14.74

 
14.74

 
 
 
 
 
 
 
 
 
 
Class B common
 
 
 
 
 
 
 
 
 
High
30.00

 
25.71

 
17.49

 
17.26

 
30.00

Low
21.56

 
17.00

 
16.04

 
14.33

 
14.33

 
 
 
 
 
 
 
 
 
 
Dividends
0.05

 
0.05

 
0.05

 
0.05

 
0.20

 
 
 
 
 
 
 
 
 
 
2013
 
 
 
 
 
 
 
 
 
Class A common
 
 
 
 
 
 
 
 
 
High
$
18.92

 
$
18.99

 
$
20.46

 
$
25.82

 
$
25.82

Low
15.04

 
16.32

 
17.28

 
18.37

 
15.04

 
 
 
 
 
 
 
 
 
 
Class B common
 
 
 
 
 
 
 
 
 
High
19.86

 
21.24

 
20.98

 
24.17

 
24.17

Low
15.50

 
16.54

 
17.56

 
19.01

 
15.50

 
 
 
 
 
 
 
 
 
 
Dividends
0.05

 
0.05

 
0.05

 
0.05

 
0.20

 
Holders  
The number of holders of record of our Class A and Class B common stock were approximately 7,500 and 300, respectively, as of February 1, 2015. 
Recent Sales of Unregistered Securities 
None.

15


Issuer Purchases of Equity Securities  
During the fourth quarter of 2014 , we reacquired shares of our Class A common stock as follows:
Period
 
Total Number
of Shares
(or Units)
Purchased
 
Average
Price Paid
per Share
(or Unit)
 
Total Number
of Shares (or
Units) Purchased
as Part of Publicly
Announced Plans
or Programs
 
Maximum Number
(or Approximate
Dollar Value) of
Shares (or Units)
That May Yet Be
Purchased Under the
Plans or Programs
 
 
 
 
 
 
 
 
(in millions of dollars)
September 29, 2014 through November 2, 2014
 
37,065

 
$
15.37

 

 
$

 
 
 
 
 
 
 
 
 
November 3, 2014 through November 30, 2014
 
134

 
15.72

 

 

 
 
 
 
 
 
 
 
 
December 1, 2014 through December 28, 2014
 
28,659

 
15.20

 

 

 
 
 
 
 
 
 
 
 
Total
 
65,858

 
$
15.30

 

 
 

 
We may reacquire shares sold to cover taxes due upon the vesting of restricted stock held by employees. Accordingly, 65,858 shares were reacquired during the Company’s fourth quarter.

16


Performance Graph  
The following graph compares the cumulative total return of our Class A common stock with that of the S&P 600 SmallCap Index and the S&P 1500 Human Resources and Employment Services Index for the five years ended December 31, 2014 . The graph assumes an investment of $100 on December 31, 2009 and that all dividends were reinvested. 
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Assumes Initial Investment of $100
December 31, 2009 – December 31, 2014
 
 
2009
2010
2011
2012
2013
2014
Kelly Services, Inc.
$
100.00

$
157.59

$
115.41

$
134.77

$
215.86

$
148.96

S&P SmallCap 600 Index
$
100.00

$
126.31

$
127.59

$
148.42

$
209.74

$
221.81

S&P 1500 Human Resources and Employment Services Index
$
100.00

$
115.67

$
97.74

$
109.43

$
193.11

$
193.81


17


ITEM 6. SELECTED FINANCIAL DATA.
The following table summarizes selected financial information of Kelly Services, Inc. and its subsidiaries for each of the most recent five fiscal years. This table should be read in conjunction with the other financial information, including "Management's Discussion and Analysis of Financial Condition and Results of Operations" and the consolidated financial statements included elsewhere in this report. The statement of earnings data for the 2011 and 2010 fiscal years as well as the balance sheet data as of 2012, 2011 and 2010 are derived from consolidated financial statements previously on file with the SEC. 
(In millions except per share amounts)
 
2014
 
2013
 
2012
 
2011
 
2010
 
 
 
 
 
 
 
 
 
 
 
Revenue from services
 
$
5,562.7

 
$
5,413.1

 
$
5,450.5

 
$
5,551.0

 
$
4,950.3

Earnings from continuing operations (1)
 
23.7

 
58.9

 
49.7

 
64.9

 
26.1

Earnings (loss) from discontinued operations, net of tax (2)
 

 

 
0.4

 
(1.2
)
 

Net earnings
 
23.7

 
58.9

 
50.1

 
63.7

 
26.1

 
 
 
 
 
 
 
 
 
 
 
Basic earnings per share:
 
 
 
 
 
 
 
 
 
 
Earnings from continuing operations
 
0.61

 
1.54

 
1.31

 
1.72

 
0.71

Earnings (loss) from discontinued operations
 

 

 
0.01

 
(0.03
)
 

Net earnings
 
0.61

 
1.54

 
1.32

 
1.69

 
0.71

 
 
 
 
 
 
 
 
 
 
 
Diluted earnings per share:
 
 
 
 
 
 
 
 
 
 
Earnings from continuing operations
 
0.61

 
1.54

 
1.31

 
1.72

 
0.71

Earnings (loss) from discontinued operations
 

 

 
0.01

 
(0.03
)
 

Net earnings
 
0.61

 
1.54

 
1.32

 
1.69

 
0.71

 
 
 
 
 
 
 
 
 
 
 
Dividends per share
 
 
 
 
 
 
 
 
 
 
Classes A and B common
 
0.20

 
0.20

 
0.20

 
0.10

 

 
 
 
 
 
 
 
 
 
 
 
Working capital
 
428.1

 
474.5

 
470.3

 
417.0

 
367.6

Total assets
 
1,917.9

 
1,798.6

 
1,635.7

 
1,541.7

 
1,368.4

Total noncurrent liabilities
 
224.1

 
214.0

 
172.4

 
168.3

 
153.6

(1)
Included in results of continuing operations are asset impairments of $1.7 million in 2013, $3.1 million in 2012 and $2.0 million in 2010.
(2)
Discontinued operations represent adjustments to assets and liabilities retained from the 2007 sale of Kelly Home Care.

18


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
Executive Overview
The Workforce Solutions Industry
The staffing industry has changed dramatically over the last decade – transformed by globalization, competitive consolidation and secular shifts in labor supply and demand.  Global employment trends are reshaping and redefining traditional employment models, sourcing strategies and human resource capability requirements. In response, the industry has accelerated its evolution from commercial into professional/technical and outsourced solutions. The broader workforce solutions industry has continued to transform to meet businesses’ growing demand for total workforce or talent supply chain management (“TSCM”) solutions. As clients’ workforce solutions strategies move up the maturity model, the TSCM concept seeks to manage all categories of talent (temporary, project-based, outsourced and full-time) and thus represents significant market potential.
The global workforce solutions market saw some acceleration during the second half of 2014, as economic growth gradually shifted in favor of the U.S. economy. Despite recent cyclical challenges, strategic clients are increasingly looking for global, flexible and holistic talent solutions that encompass all worker categories, driving adoption of our TSCM concept covering temporary staffing, Contingent Workforce Outsourcing ("CWO"), Recruitment Process Outsourcing ("RPO"), independent contractor management, strategic workforce planning and more.  Near-term demand for temporary staffing is now benefiting from improving labor market conditions in the U.S., while structural shifts toward higher-skilled, project-based professional/technical talent continue to represent long-term opportunities for the industry. In fact, professional/technical staffing is projected to steadily increase as a percent of the global market, with demand for specialty staffing projected to outpace commercial.  

While the outlook for 2015 is encouraging, years of economic under-performance are tempering expectations. The global economy is forecast to accelerate modestly in the short term, with both strengths and risks present in all regions.

Our Business
Kelly Services is a global workforce solutions company, serving customers of all sizes in a variety of industries. Our staffing operations are divided into three regions, Americas, EMEA and APAC, with commercial and professional/technical staffing businesses in each region. As the human capital arena has become more complex, we have also developed a suite of innovative solutions within our global OCG business. OCG delivers integrated talent management solutions to meet customer needs across the entire spectrum of talent categories. Using talent supply chain strategies, we help customers plan for and manage their acquisition of contingent and full-time labor, and gain access to service providers and quality talent at competitive rates with minimized risk.
We earn revenues from the hourly sales of services by our temporary employees to customers, as a result of recruiting permanent employees for our customers, and through our outsourcing activities. Our working capital requirements are primarily generated from temporary employee payroll and customer accounts receivable. The nature of our business is such that trade accounts receivable are our most significant financial asset. Average days sales outstanding varies within and outside the U.S., but is 54 days on a global basis. Since receipts from customers generally lag temporary employee payroll, working capital requirements increase substantially in periods of growth.
Our Strategy and Outlook 
Our long-term strategic objective is to create shareholder value by delivering a competitive profit from the best workforce solutions and talent in the industry. To achieve this, we are focused on the following key areas: 
Maintain our core strengths in commercial staffing in key markets;
Grow our professional and technical solutions;
Enhance our position as a market-leading provider of talent supply chain management in our OCG segment;
Capture permanent placement growth in selected specialties; and
Lower our costs through deployment of efficient service delivery models.



19


Although our objectives remain clear, ongoing economic, political and fiscal disruptions have been a persistent drag on the global recovery and our business.  Recent economic and labor market trends have been more favorable and the outlook for 2015 is encouraging, but the global recovery remains historically weak and uneven.  Six years after the recession, our industry is still not experiencing the degree or patterns of growth typically seen at this point in a recovery cycle. 

At 0.4% for 2014, our return on sales ("ROS") reflects this economic pattern and remains well below our long-term goal of 4.0%. To make significant progress against our ROS goal and better leverage our business, we will need to see continued economic growth coupled with stronger demand for full-time and temporary labor in the sectors that Kelly supports.

In the meantime, we have remained focused on what we can control: executing a well-formed strategy with increased speed and precision, and making the necessary investments to advance that strategy. Kelly delivered solid operational performance in two key areas of our strategy in 2014.

Total company revenue increased 3% (4% on a constant currency basis) year over year, reversing the decline we experienced in 2013. This revenue growth was helped by improving conditions in the U.S. along with the investments we made in our U.S. operations.

We increased revenue in our OCG segment by 15% year over year, confirming that our direction aligns with increased market demand for consultative outsourced solutions. Growth was particularly strong in RPO and the fee-based CWO portion of the business, which continue to be key drivers of our strategic and financial progress.
 
With a firm commitment to growth and a clear plan for accelerating Kelly's strategy, in 2014 we made targeted investments
to adjust our operating models and increase the resources responsible for driving growth in higher margin specialties -- both in Americas PT and in our OCG segment. Specifically, we designed our investments to:

Grow Americas PT staffing by: establishing nationally focused, product-specific recruiting centers for our IT, engineering, science and finance specialties in the U.S.; hiring additional PT recruiters and PT business development representatives in local U.S. markets; and leveraging our centralized large account delivery model to drive PT growth in large accounts across the Americas.

Target rapid expansion of our OCG solutions on three fronts: expanding our global supplier network to transform Kelly’s delivery capabilities around the world; strengthening our talent supply chain analytics solution to meet the growing demand for workforce planning among our clients; and expanding our statement of work and independent contractor solutions to ensure we take full advantage of the trend toward project-based PT work.

Ensure our technology capabilities support our growth initiatives, including: improving the end-to-end ordering process for large accounts using OCG solutions; and revamping our front-office systems to increase efficiency and productivity in our operations.

These investments are intended to achieve strong sales growth in 2015 in both OCG and our Americas PT segment, assuming continued growth in portions of the economy that rely on these services. As expected, in 2014, revenue growth lagged the scope of these investments and, consequently, our overall earnings were down on a year-over-year basis.
To bring additional efficiency to our operating models across the organization, on September 15, 2014, the Board of Directors of the Company approved a management simplification restructuring plan ("Plan") that we completed during the fourth quarter of 2014.

In the Americas segment, we have:
Streamlined our local U.S. field operations through the closure or consolidation of 52 branches.
Simplified our centralized large account delivery structure.
Flattened our U.S. management structure.
In OCG, we have aligned resources more efficiently against areas that deliver rapid growth and return on investment.
We downsized our headquarters operations.

Headcount reduction related to the above actions was over 100 permanent positions across our global workforce, including several senior leadership positions that were vacated at the end of December 2014. We expect that the total result of the Plan is to reduce our future SG&A expense growth by approximately $35 million.


20


Related to this Plan, we reported restructuring charges of $3.7 million, consisting entirely of severance costs, in the third quarter of 2014. Subsequent restructuring charges incurred in the fourth quarter totaled $6.2 million, and included additional severance cost of $3.9 million and lease termination costs of $2.3 million.
Restructuring charges under the Plan totaled $9.9 million, as detailed below, and were recorded entirely in corporate selling, general and administrative expenses.
 
Severance Costs
 
Lease Termination Costs
 
Total
 
(In millions of dollars)
 
 
 
 
 
 
Americas
$
1.7

 
$
2.3

 
$
4.0

OCG
1.3

 

 
1.3

Headquarters
4.6

 

 
4.6

 
 
 
 
 
 
Total
$
7.6

 
$
2.3

 
$
9.9


Even as we align our internal resources to meet market demand, we face external factors that impact our outlook. We have successfully begun offering healthcare coverage to eligible temporary employees in compliance with the employer mandate provision of the Patient Protection and Affordable Care Act and the Health Care and Education Reconciliation Act of 2010 (collectively, the “Acts”). The Acts represent comprehensive U.S. healthcare reform legislation that, in addition to other provisions, will subject us to potential penalties unless we offer to our employees minimum essential healthcare coverage that provides minimum value and is affordable. While it is still early in the adoption phase of the Acts' employer mandate provision, our initial price increases appear to be sufficient to cover implementation and operating costs.

Heading into 2015, we anticipate steady improvement in the U.S. and, to a lesser extent, globally, and we are seeing increased confidence among our large customers – though it remains to be seen whether that confidence will translate into significant, sustained job growth in the year ahead. Longer-term, we believe the trends in the staffing industry are positive: companies are relying more heavily on the use of flexible staffing models; there is growing acceptance of free agents and contractual employment by companies and talent alike; and companies are seeking more comprehensive workforce management solutions that lend themselves to Kelly’s talent supply chain management approach. This shift in demand for contingent labor and strategic solutions plays to our strengths and experience -- particularly serving large companies whose needs span the globe and cross multiple labor categories.
Financial Measures – Operating Margin and Constant Currency
Return on sales (earnings from operations divided by revenue from services) in the following tables is a ratio used to measure the Company’s pricing strategy and operating efficiency. Constant currency (“CC”) change amounts are non-GAAP measures. The CC change amounts in the following tables refer to the year-over-year percentage changes resulting from translating 2014 financial data into U.S. dollars using the same foreign currency exchange rates used to translate financial data for 2013. We believe that CC measurements are an important analytical tool to aid in understanding underlying operating trends without distortion due to currency fluctuations.
Realignment of Segments
Beginning in the first quarter of 2014, we realigned the project-based legal services business in our Americas PT segment to the OCG segment and recast the prior years' amounts to conform to the current presentation.
Staffing Fee-Based Income
Staffing fee-based income, which is included in revenue from services in the following tables, has a significant impact on gross profit rates. There are very low direct costs of services associated with staffing fee-based income. Therefore, increases or decreases in staffing fee-based income can have a disproportionate impact on gross profit rates.


21


Results of Operations
2014 versus 2013
 
Total Company
(Dollars in millions)
 
2014
 
2013
 
Change
 
CC
Change
Revenue from services
$
5,562.7

 
$
5,413.1

 
2.8
 %
 
 
3.8
%
Staffing fee-based income
76.5

 
80.5

 
(5.2
)
 
 
(2.3
)
Gross profit
908.4

 
889.5

 
2.1

 
 
3.2

SG&A expenses excluding restructuring charges
874.5

 
832.9

 
5.0

 
 
 
Restructuring charges
12.0

 
1.6

 
NM

 
 
 
Total SG&A expenses
886.5

 
834.5

 
6.2

 
 
7.3

Asset impairments

 
1.7

 
(100.0
)
 
 
 

Earnings from operations
21.9

 
53.3

 
(59.1
)
 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
16.3
%
 
16.4
%
 
(0.1
)
pts.
 
 
Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
15.7

 
15.4

 
0.3

 
 
 

% of gross profit
96.3

 
93.6

 
2.7

 
 
 

Return on sales
0.4

 
1.0

 
(0.6
)
 
 
 

 
Total Company revenue from services for 2014 was up 2.8% in comparison to the prior year, and 3.8% on a constant currency basis. This reflected growth in OCG, as well as increased bill rates in Americas Commercial and hours worked in the EMEA and APAC regions. Constant currency changes in revenue during 2014 were largely driven by changes in the Russian ruble, Canadian dollar, Australian dollar and Brazilian real.
The gross profit rate was down 10 basis points on a year-over-year basis. Decreases in the gross profit rate in EMEA, APAC and OCG were partially offset by an increase in the Americas gross profit rate.
Selling, general and administrative ("SG&A") expenses excluding restructuring costs increased 5.0% year over year as a result of investments in our PT and OCG businesses, as described more fully in the Executive Overview above, as well as merit increases. Included in SG&A expenses for 2013 is $3.0 million for a settlement with the state of Delaware related to an unclaimed property examination. Restructuring costs in 2014 include $9.9 million related to the Plan described in the Executive Overview above, $0.8 million of costs incurred for exiting the staffing business in Sweden, and $1.3 million related to closing branches in Australia and consolidating back office functions in Australia and New Zealand. Restructuring costs in 2013 primarily relate to severance costs incurred from the Company’s decision to exit the OCG executive search business operating in Germany.
Asset impairments in 2013 represent the write-off of the carrying value of long-lived assets related to the decision to exit the executive search business operating in Germany.
Income tax benefit for 2014 was $7.1 million, compared to a benefit of $10.1 million for 2013. The decrease in income tax benefit is primarily due to U.S. work opportunity credits, with 2013 including credits related to employees hired in 2012 due to the expiration of the credit for most employees hired after 2011, and retroactive reinstatement in January, 2013. Accordingly, we did not record work opportunity credits for most employees hired in 2012 until 2013, increasing 2013 credits by $9.3 million.  2014 income taxes were also impacted by lower pretax earnings.

The work opportunity credit program expired again at the end of 2014, and it is uncertain if or when it will be reinstated. The work opportunity credit program generates a significant tax benefit. Over the last three years, we generated approximately $16 million in credits per year. In the event the program is not renewed, we will receive credits for employees who work in 2015 but were hired in prior years. The credits related to employees hired in prior years have averaged approximately $3 million per year.

Diluted earnings per share for 2014 were $0.61, as compared to $1.54 for 2013.


22


Total Americas
(Dollars in millions)
 
2014
 
2013
 
Change
 
CC
Change
Revenue from services
$
3,565.6

 
$
3,513.4

 
1.5
%
 
 
2.2
%
Staffing fee-based income
30.0

 
27.7

 
8.0

 
 
9.1

Gross profit
535.5

 
525.3

 
2.0

 
 
2.6

Total SG&A expenses
446.8

 
419.8

 
6.5

 
 
7.1

Earnings from operations
88.7

 
105.5

 
(15.9
)
 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
15.0
%
 
14.9
%
 
0.1

pts.
 
 
Expense rates:
 
 
 
 
 
 
 
 
% of revenue
12.5

 
11.9

 
0.6

 
 
 

% of gross profit
83.5

 
79.9

 
3.6

 
 
 

Return on sales
2.5

 
3.0

 
(0.5
)
 
 
 

The change in Americas revenue is primarily the result of a 2% increase in average bill rates. Americas represented 64% of total Company revenue for 2014 and 65% for 2013.
Revenue in our Commercial segment was up 3% and our PT revenue was down 1% in comparison to the prior year. The increase in revenue in Commercial was due to increased revenue in our educational staffing business as a result of new customer wins, partially offset by revenue decreases in our office clerical and light industrial businesses. In the PT segment, we continued to see declines in revenue in our IT and finance products, partially offset by growth in revenue in our science and engineering products.
The increase in the gross profit rate was due to customer mix in Commercial and improved pricing in PT, partially offset by higher workers' compensation cost. In Commercial, higher margin local business grew at a faster rate than large accounts. In PT, positive pricing adjustments for certain large customers drove an improvement in the gross profit rate.
SG&A expenses were up 6.5% in comparison to the prior year. This increase is attributable to last year's annual salary increases, increased incentive payments, additional recruiting and sourcing costs, and the planned investments for additional headcount in sales and recruiting staff, primarily for our PT segment. These investments are more fully described in the Executive Overview above. All of these increases were partially offset by the early benefits of our Plan, which is described in more detail in the Restructuring footnote. Included in SG&A expenses for 2013 is $3.0 million for a settlement with the state of Delaware related to an unclaimed property examination. The restructuring costs related to Americas as disclosed in the Restructuring footnote are included in Corporate SG&A expenses.


23


Total EMEA
(Dollars in millions)
 
2014
 
2013
 
Change
 
CC
Change
Revenue from services
$
1,085.0

 
$
1,057.2

 
2.6
 %
 
 
4.0
%
Staffing fee-based income
30.8

 
34.8

 
(11.4
)
 
 
(7.3
)
Gross profit
173.5

 
176.2

 
(1.6
)
 
 
0.1

SG&A expenses excluding restructuring charges
160.6

 
164.3

 
(2.3
)
 
 
 

Restructuring charges
0.8

 
0.4

 
60.5

 
 
 

Total SG&A expenses
161.4

 
164.7

 
(2.1
)
 
 
(0.1
)
Earnings from operations
12.1

 
11.5

 
5.5

 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
16.0
%
 
16.7
%
 
(0.7
)
pts.
 
 

Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
14.8

 
15.5

 
(0.7
)
 
 
 

% of gross profit
92.5

 
93.2

 
(0.7
)
 
 
 

Return on sales
1.1

 
1.1

 

 
 
 


The change in EMEA revenue from services reflected a 5% increase in hours worked, partially offset by a 1% decrease in average bill rates on a CC basis. The increase in hours was due primarily to Portugal, reflecting improved volume with existing customers, new customers and targeted investments. EMEA represented 20% of total Company revenue for both 2014 and 2013.
The EMEA gross profit rate decreased primarily due to a decline in staffing fee-based income and a decline in the temporary gross profit rates. These declines each negatively impacted the gross profit rate by approximately 45 basis points. Staffing fee-based income declined in both Commercial and PT due to the weak economic environment, especially during the second half of the year. Most countries posted declines, with the exception of France and Italy. The decline in the temporary gross profit rate was driven by unfavorable country mix and, to a lesser extent, customer mix, as well as the reversal of previously accrued training costs for temporary employees in the Netherlands in the second quarter of 2013. The effect of this reversal accounted for approximately 10 basis points. These declines were partially offset by the effect of the CICE tax credit in France. This credit, which is recorded in cost of services and totaled $8.3 million in 2014 and $5.5 million in 2013, improved the year-over-year gross profit rate by approximately 25 basis points.
SG&A expenses excluding restructuring declined due to headquarters cost reduction and operational productivity, partially offset by targeted PT investments in selected countries. Restructuring costs recorded in 2014 reflect costs incurred for exiting the staffing business in Sweden. Restructuring costs recorded in 2013 reflect favorable adjustments to prior restructuring costs, primarily in France and Italy.


24


Total APAC
(Dollars in millions)
 
2014
 
2013
 
Change
 
CC
Change
Revenue from services
$
392.2

 
$
382.7

 
2.5
 %
 
 
6.0
%
Staffing fee-based income
15.7

 
18.0

 
(13.1
)
 
 
(9.8
)
Gross profit
60.2

 
63.3

 
(4.8
)
 
 
(1.4
)
SG&A expenses excluding restructuring charges
56.4

 
60.2

 
(6.3
)
 
 
 

Restructuring charges
1.3

 
0.3

 
373.4

 
 
 

Total SG&A expenses
57.7

 
60.5

 
(4.5
)
 
 
(0.8
)
Earnings from operations
2.5

 
2.8

 
(11.0
)
 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
15.4
%
 
16.5
%
 
(1.1
)
pts.
 
 

Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
14.4

 
15.7

 
(1.3
)
 
 
 

% of gross profit
93.6

 
95.1

 
(1.5
)
 
 
 

Return on sales
0.6

 
0.7

 
(0.1
)
 
 
 

 
The change in total APAC revenue from services reflected a 10% increase in hours worked, partially offset by a 3% decrease in average bill rates on a CC basis. The increase in hours worked was due to higher hours in India. The decrease in average bill rates was mainly due to country mix, with bill rates in India lower than the region's average. APAC revenue represented 7% of total Company revenue for both 2014 and 2013.
The decrease in the gross profit rate was due to decreases in temporary margins and staffing fee-based income, which reduced the gross profit rate by approximately 65 and 70 basis points, respectively. Staffing fee-based income decreased by 11% in Singapore, due to high staff turnover, and by 20% in Australia, due to the weaker economic climate. The reduction in temporary margins is due to the increasing proportion of large accounts that have lower margins, as well as the effect of favorable adjustments to workers' compensation reserves in Australia recorded in 2013. The favorable adjustments to workers' compensation reserves, which were recorded in cost of services, totaled $1.3 million and accounted for 30 basis points of the year-over-year decline in the APAC region gross profit rate. These decreases were partially offset by the effect of a wage credit in Singapore, which totaled $2.2 million in 2014 and $0.7 million in 2013. This amount, which was recorded in cost of services and represents additional credits received for 2013 and 2014, partially offset the year-over-year decline in the APAC region gross profit rate by approximately 40 basis points.
Restructuring charges in 2014 relate to costs for exiting branches in Australia and consolidating back office functions in Australia and New Zealand. The decline in SG&A expenses excluding restructuring costs was the result of consolidating the Australia and New Zealand management in the prior year and lower country headquarters costs across the region, partially offset by investments in Singapore, Malaysia and India.


25


OCG
(Dollars in millions)
 
2014
 
2013
 
Change
 
CC
Change
Revenue from services
$
586.8

 
$
509.5

 
15.2
 %
 
 
15.7
%
Gross profit
143.6

 
128.2

 
12.0

 
 
12.4

SG&A expenses excluding restructuring charges
127.3

 
110.6

 
15.1

 
 
 
Restructuring charges

 
0.9

 
(100.0
)
 
 
 
Total SG&A expenses
127.3

 
111.5

 
14.3

 
 
15.0

Asset impairments

 
1.7

 
(100.0
)
 
 
 
Earnings from operations
16.3

 
15.0

 
7.3

 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
24.5
%
 
25.2
%
 
(0.7
)
pts.
 
 
Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
21.7

 
21.7

 

 
 
 

% of gross profit
88.7

 
86.3

 
2.4

 
 
 

Return on sales
2.8

 
3.0

 
(0.2
)
 
 
 

Revenue from services in the OCG segment increased during 2014 due to growth in all key practice areas: CWO, RPO and BPO practice areas. Revenue in CWO, which includes PPO, grew by 16% year over year, RPO revenue increased by 17% and BPO revenue grew by 16% year over year. The revenue growth was due to expansion of programs with existing and the acquisition of new customers. OCG revenue represented 11% of total Company revenue for 2014 and 9% for 2013.
The OCG gross profit rate decreased primarily in CWO and BPO, partially offset by an increase in RPO. CWO experienced growth in PPO, a lower margin business. The BPO gross profit rate declined due to a price decrease in one of our large accounts and customer mix in our legal managed project business, partly offset by improved gross profit rates in KellyConnect. The increase in the gross profit rate in RPO is due to favorable customer mix.
The increase in SG&A expenses excluding restructuring is primarily a result of costs associated with increased volume with existing customers, implementation costs of new customers and planned investments as more fully described in the Executive Overview above. Restructuring costs related to OCG as disclosed in the Restructuring footnote are included in Corporate SG&A expenses in 2014. Asset impairments and restructuring charges in 2013 represent costs associated with the Company’s decision to exit the executive search business operating in Germany.


26


Results of Operations
2013 versus 2012

Total Company
(Dollars in millions)
 
2013
 
2012
 
Change
 
CC
Change
Revenue from services
$
5,413.1

 
$
5,450.5

 
(0.7
)%
 
 
(0.6
)%
Staffing fee-based income
80.5

 
90.1

 
(10.6
)
 
 
(9.6
)
Gross profit
889.5

 
896.6

 
(0.8
)
 
 
(0.6
)
SG&A expenses excluding restructuring charges
832.9

 
822.1

 
1.3

 
 
 

Restructuring charges
1.6

 
(0.9
)
 
278.7

 
 
 

Total SG&A expenses
834.5

 
821.2

 
1.6

 
 
1.8

Asset impairments
1.7

 
3.1

 
(47.1
)
 
 
 

Earnings from operations
53.3

 
72.3

 
(26.3
)
 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
16.4
%
 
16.5
%
 
(0.1
)
pts.
 
 
Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
15.4

 
15.1

 
0.3

 
 
 

% of gross profit
93.6

 
91.7

 
1.9

 
 
 

Return on sales
1.0

 
1.3

 
(0.3
)
 
 
 

Total Company revenue for 2013 was down 1% in comparison to the prior year. This reflected a 4% decrease in hours worked, partially offset by a 3% increase in average bill rates. Hours decreased in our staffing business in all three regions. The decrease in the Americas and EMEA was due, in large part, to the economic uncertainty existing in both regions, while the decline in APAC was due to decisions we made to exit low-margin business in India. The improvement in average bill rates was primarily due to the mix of countries, particularly India, where we exited business with very low average bill rates.
Compared to 2012, the gross profit rate was down 10 basis points. Decreases in the gross profit rate in EMEA, APAC and OCG were partially offset by a slight increase in the Americas gross profit rate.
SG&A expenses increased 2% year over year. Included in SG&A expenses for 2013 is $3.0 million for a settlement with the state of Delaware related to unclaimed property examinations. Restructuring costs in 2013 primarily relate to severance costs incurred from the Company’s decision to exit the OCG executive search business operating in Germany. The total net restructuring benefit in 2012 included $2.9 million of favorable adjustments to prior restructuring costs in the U.K., partially offset by costs associated with restructuring actions taken in Italy, France and Ireland.
Asset impairments in 2013 represent the write-off of the carrying value of long-lived assets related to the decision to exit the executive search business operating in Germany. Asset impairments in 2012 represent the write-off of previously capitalized costs related to the decision to abandon the PeopleSoft billing system implementation.
Income tax benefit for 2013 was $10.1 million (-20.8% effective tax rate), compared to expense of $19.1 million (27.8%) for 2012. The U.S. work opportunity credit program was generally not available for employees hired in 2012, but was retroactively reinstated for 2012 and 2013 in January, 2013. Accordingly, we did not record work opportunity credits for most employees hired in 2012 until 2013. As a result, we recorded $9.3 million of 2012 work opportunity credits in the first quarter of 2013 and work opportunity credits recorded in 2013 were $18.3 million higher than in 2012.
The work opportunity credit program expired again at the end of 2013, and it is uncertain if or when it will be reinstated. The work opportunity credit program generates a significant tax benefit. Over the last three years, we generated approximately $15 million in credits per year. In the event the program is not renewed, we will receive credits for employees who work in 2014 but were hired in prior years. The credits related to employees hired in prior years have averaged about $3 million per year.
Other items that favorably impacted 2013 income taxes as compared to 2012 include strong 2013 tax-free returns on investments in company-owned variable universal life insurance policies that are used to fund non-qualified retirement plans, the favorable impact of a fourth quarter 2013 Mexico income tax law change on deferred tax balances, and lower 2013 pretax income. In 2012, the Company closed income tax examinations relating to prior years, resulting in a $5.1 million benefit.

27


Diluted earnings from continuing operations per share for 2013 were $1.54, as compared to $1.31 for 2012.
Earnings from discontinued operations for 2012 represent adjustments to the estimated costs of litigation, net of tax, retained from the 2007 sale of the Kelly Home Care business unit.


28


Total Americas
(Dollars in millions)
 
2013
 
2012
 
Change
 
CC
Change
Revenue from services
$
3,513.4

 
$
3,634.5

 
(3.3
)%
 
 
(3.1
)%
Staffing fee-based income
27.7

 
25.5

 
8.3

 
 
9.1

Gross profit
525.3

 
538.7

 
(2.5
)
 
 
(2.3
)
Total SG&A expenses
419.8

 
400.1

 
4.9

 
 
5.2

Earnings from operations
105.5

 
138.6

 
(24.0
)
 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
14.9
%
 
14.8
%
 
0.1

pts.
 
 
Expense rates:
 
 
 
 
 
 
 
 
% of revenue
11.9

 
11.0

 
0.9

 
 
 

% of gross profit
79.9

 
74.3

 
5.6

 
 
 

Return on sales
3.0

 
3.8

 
(0.8
)
 
 
 

The change in Americas revenue represents a 4% decrease in hours worked, partially offset by a 1% increase in average bill rates. Americas represented 65% of total Company revenue in 2013 and 67% in 2012. 
Revenue in our Commercial segment was down 4% and our PT revenue declined 3% in comparison to the prior year. The change in revenue in Commercial is due to revenue decreases in our office clerical and electronic assembly products, somewhat offset by increased revenue in our educational staffing business. In the PT segment, we continued to see declines in revenue in our science, IT and finance products, partially offset by growth in revenue in our engineering and health care products.
The small increase in the gross profit rate was due primarily to the increase in staffing fee-based income. 
The increase in SG&A expenses was due to our investment in centralized operations staff to support our largest customers, investments in our technology infrastructure and the start of our investment in PT recruiters, coupled with a $3.0 million, one-time charge in the first quarter of 2013 relating to an unclaimed property settlement.


29


Total EMEA
(Dollars in millions)
 
2013
 
2012
 
Change
 
CC
Change
Revenue from services
$
1,057.2

 
$
1,022.9

 
3.4
 %
 
 
1.9
%
Staffing fee-based income
34.8

 
38.3

 
(8.8
)
 
 
(8.9
)
Gross profit
176.2

 
176.8

 
(0.2
)
 
 
(1.6
)
SG&A expenses excluding restructuring charges
164.3

 
169.0

 
(2.8
)
 
 
 

Restructuring charges
0.4

 
(0.9
)
 
156.6

 
 
 

Total SG&A expenses
164.7

 
168.1

 
(1.9
)
 
 
(3.3
)
Earnings from operations
11.5

 
8.7

 
32.9

 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
16.7
%
 
17.3
%
 
(0.6
)
pts.
 
 

Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
15.5

 
16.5

 
(1.0
)
 
 
 

% of gross profit
93.2

 
95.6

 
(2.4
)
 
 
 

Return on sales
1.1

 
0.8

 
0.3

 
 
 

The change in EMEA revenue from services reflected a 3% increase in average bill rates on a CC basis, partially offset by a 1% decrease in hours worked. The increase in average bill rates was due to favorable country and customer mix. EMEA revenue represented 20% of total Company revenue in 2013 and 19% in 2012.
The EMEA gross profit rate decreased due to unfavorable customer mix, with revenue from large customers increasing by 7% on a CC basis and revenue from retail customers with higher margins decreasing 2% in comparison to the prior year. Additionally, the gross profit rate was impacted by the decline in staffing fee-based income. The effect of these decreases, which accounted for 110 basis points, was partially offset by the effect of the CICE tax credit in France. The CICE tax credit is related to a law which was introduced in 2013 to enhance the competitiveness of businesses in France. This credit of $5.5 million, which was recorded in cost of services, improved the reported gross profit rate by approximately 50 basis points. 
The decrease in SG&A expenses excluding restructuring charges was primarily due to a reduction of full-time employees. Restructuring costs recorded in 2013 reflect the adjustments to prior restructuring costs primarily in France and Italy. The total net restructuring benefit in 2012 included $2.9 million of favorable adjustments to prior restructuring costs in the U.K., partially offset by costs associated with restructuring actions taken in Italy, France and Ireland.

30


Total APAC
(Dollars in millions)
 
2013
 
2012
 
Change
 
CC
Change
Revenue from services
$
382.7

 
$
394.8

 
(3.1
)%
 
 
0.1
%
Staffing fee-based income
18.0

 
26.3

 
(31.6
)
 
 
(28.7
)
Gross profit
63.3

 
71.1

 
(11.0
)
 
 
(7.7
)
SG&A expenses excluding restructuring charges
60.2

 
73.4

 
(18.1
)
 
 
 

Restructuring charges
0.3

 

 
NM

 
 
 

Total SG&A expenses
60.5

 
73.4

 
(17.7
)
 
 
(14.6
)
Earnings from operations
2.8

 
(2.3
)
 
NM

 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
16.5
%
 
18.0
%
 
(1.5
)
pts.
 
 

Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
15.7

 
18.6

 
(2.9
)
 
 
 

% of gross profit
95.1

 
103.3

 
(8.2
)
 
 
 

Return on sales
0.7

 
(0.6
)
 
1.3

 
 
 

The change in total APAC revenue reflected a 12% increase in average bill rates on a CC basis, partially offset by a 9% decrease in hours worked. Excluding the 2012 results from the North Asia operations which were deconsolidated in the fourth quarter of 2012, APAC revenue declined 3% on a CC basis. The change in hours worked was due to declines in India where we exited lower margin business, and Malaysia, where the decrease reflected changing customer demand. The improvement in average bill rates was primarily due to the mix of countries, particularly the business we exited in India with very low average bill rates. APAC revenue represented 7% of total Company revenue in both 2013 and 2012. 
Excluding the North Asia operations from 2012 results, the APAC gross profit rate decreased 30 basis points. Temporary margins reduced the gross profit rate by 40 basis points, primarily due to pricing pressures for large accounts in Australia and New Zealand. Staffing fee-based income decreased 5% on a CC basis excluding the North Asia operations, and also negatively impacted the gross profit rate by 40 basis points. Fees declined in most countries in the APAC region, in comparison to the prior year. These decreases were partially offset by favorable adjustments to workers’ compensation reserves in Australia, along with the effect of a wage credit related to a new law enacted in Singapore to promote the training and development of its citizens and incentivize companies to increase employee wages. The favorable adjustments to workers’ compensation reserves, which were recorded in cost of services, totaled $1.3 million and added 30 basis points to the APAC region gross profit rate in 2013. The wage credit, which was also recorded in cost of services, totaled $0.7 million and added 20 basis points to the APAC region gross profit rate in 2013. 
SG&A expenses declined 5% on a CC basis, excluding the North Asia operations from 2012 results. This change was the result of consolidating Australia and New Zealand management and lower country headquarters costs across the region.


31


OCG
(Dollars in millions)
 
2013
 
2012
 
Change
 
CC
Change
Revenue from services
$
509.5

 
$
433.7

 
17.5
 %
 
 
17.8
%
Gross profit
128.2

 
113.2

 
13.2

 
 
13.5

SG&A expenses excluding restructuring charges
110.6

 
101.1

 
9.4

 
 
 

Restructuring charges
0.9

 

 
NM

 
 
 

Total SG&A expenses
111.5

 
101.1

 
10.2

 
 
10.4

Asset impairments
1.7

 

 
NM

 
 
 

Earnings from operations
15.0

 
12.1

 
24.4

 
 
 

 
 
 
 
 
 
 
 
 
Gross profit rate
25.2
%
 
26.1
%
 
(0.9
)
pts.
 
 
Expense rates (excluding restructuring charges):
 
 
 
 
 
 
 
 
% of revenue
21.7

 
23.3

 
(1.6
)
 
 
 

% of gross profit
86.3

 
89.2

 
(2.9
)
 
 
 

Return on sales
3.0

 
2.8

 
0.2

 
 
 

Revenue from services in the OCG segment increased during 2013 due primarily to growth in the BPO and CWO practice areas. Revenue in BPO grew by 30% year over year and revenue in CWO, which includes PPO, grew by 23%. These increases were partially offset by a decrease in RPO revenue of 4%. The revenue growth in BPO and CWO was due to both expansion of programs with existing customers and new customers. OCG revenue represented 9% of total Company revenue in 2013 and 8% in 2012.  
The OCG gross profit rate decreased primarily due to higher growth in our lower margin businesses, such as BPO and PPO. The increase in SG&A expenses excluding restructuring is primarily the result of support costs associated with increased volume with existing and new customers, mainly in BPO and CWO, including new customer implementations. Asset impairments and restructuring charges in 2013 represent costs associated with the Company’s decision to exit the executive search business operating in Germany.


32


Results of Operations
Financial Condition
 
Historically, we have financed our operations through cash generated by operating activities and access to credit markets. Our working capital requirements are primarily generated from temporary employee payroll and customer accounts receivable. Since receipts from customers generally lag payroll to temporary employees, working capital requirements increase substantially in periods of growth. Conversely, when economic activity slows, working capital requirements may substantially decrease. As highlighted in the consolidated statements of cash flows, our liquidity and available capital resources are impacted by four key components: cash and equivalents, operating activities, investing activities and financing activities. 
Cash and Equivalents
Cash and equivalents totaled $83.1 million at year-end 2014, compared to $125.7 million at year-end 2013. As further described below, during 2014, we used $70.0 million of cash for operating activities, used $27.2 million of cash for investing activities and generated $56.6 million in cash from financing activities. The cash and equivalents balance at year-end 2014 was negatively impacted by $20.0 million related to payments we received at year-end 2013 from our OCG customers, most of which we paid out to suppliers during the first quarter of 2014.
Operating Activities
In 2014, we used $70.0 million of net cash for operating activities, as compared to generating $115.3 million in 2013 and $61.1 million in 2012. The change from 2013 to 2014 was primarily due to year-to-date growth in trade accounts receivable, along with the negative impact of the $20.0 million related to the timing of payments to suppliers noted above. The increase in trade accounts receivable was due to revenue growth, primarily during fourth quarter of 2014, and extended terms for certain large customers, as described below. Included in operating assets and liabilities and net cash from operating activities for 2013 is an increase of $4.8 million related to the correction of an error from prior periods. The change in operating activities from 2012 to 2013 was due to the impact of the $20.0 million related to the timing of supplier payments, the $4.8 million effect of the correction of the error from prior periods, and lower working capital requirements.
Trade accounts receivable totaled $1.1 billion at year-end 2014, compared to $1.0 billion at year-end 2013. Global days sales outstanding ("DSO") for the fourth quarter were 54 days for 2014, compared to 52 days for 2013. The increase in DSO is primarily due to the timing of our month-end cut-off as well as extended terms and invoicing complexities for certain large customers.
Our working capital position was $428.1 million at year-end 2014, a decrease of $46.4 million from year-end 2013. The current ratio (total current assets divided by total current liabilities) was 1.5 at year-end 2014 and 1.6 at year-end 2013.
Investing Activities  
In 2014, we used $27.2 million of net cash for investing activities, compared to $20.8 million in 2013 and $28.1 million in 2012. Capital expenditures, which totaled $21.7 million in 2014, $20.0 million in 2013 and $21.5 million in 2012, primarily related to the Company’s technology programs in 2014 and 2013. 
In 2012, capital expenditures included costs for the implementation of the PeopleSoft payroll, billing and accounts receivable project. As a result of this project, which was completed in 2013, the Company implemented modules associated with payroll and accounts receivable in the U.S., Canada, Puerto Rico, the U.K. and Ireland, billing in the U.K. and Ireland and general ledger and fixed assets in the U.S., Puerto Rico and Canada. 
During 2012, we entered into an agreement with Temp Holdings Co., Ltd. (“Temp Holdings”) to form a venture, TS Kelly Workforce Solutions (“TS Kelly”), in order to expand both companies’ presence in North Asia. As part of this agreement, we contributed our operations in China, South Korea and Hong Kong for a 49% ownership interest in TS Kelly. The $6.6 million investment in 2012 represented a $1.8 million payment to TS Kelly, as well as the cash on hand at the operations we contributed. Our share of the operating results of TS Kelly is recorded on an equity basis beginning in the first quarter of 2013. Investment in equity affiliate of $5.7 million in 2014 represents our net cash payments to TS Kelly, which includes $4.8 million for the acquisition of a China-based staffing company.
In 2013, a cash payment of $1.4 million to TS Kelly was improperly classified in operating activities in the consolidated statements of cash flows, resulting in the understatement of operating activities and overstatement of investing activities in the consolidated statements of cash flows for 2013.

33


Financing Activities  
In 2014, we generated $56.6 million of cash from financing activities, as compared to using $43.7 million in 2013 and using $39.4 million in 2012. Changes in net cash from financing activities are primarily related to short-term borrowing activities. Debt totaled $91.9 million at year-end 2014 compared to $28.3 million at year-end 2013. Debt-to-total capital is a common ratio to measure the relative capital structure and leverage of the Company. Our ratio of debt-to-total capital (total debt reported on the balance sheet divided by total debt plus stockholders’ equity) was 9.9% at year-end 2014 and 3.3% at year-end 2013. 
In 2014, the net change in short-term borrowings was primarily due to $60.0 million in additional borrowings on our securitization facility, used to fund our everyday operations, and $3.5 million in borrowings under the revolving line of credit in Brazil. In 2013, the net change in short-term borrowings was primarily due to $35.0 million of repayments on the securitization facility funded with net cash generated from operating activities. In 2012, the net change in short-term borrowings included $21.0 million and $6.2 million related to payments on the securitization facility and revolving credit facility, respectively.
Dividends paid per common share were $0.20 in 2014, 2013 and 2012. Payments of dividends are restricted by the financial covenants contained in our debt facilities. Details of this restriction are contained in the Debt footnote in the notes to our consolidated financial statements. 
Contractual Obligations and Commercial Commitments  
Summarized below are our obligations and commitments to make future payments as of year-end 2014:
 
 
 
Payment due by period
 
Total
 
Less than
1 year
 
1-3 Years
 
3-5 Years
 
More than
5 years
 
(In millions of dollars)
Operating leases
$
94.8

 
$
35.8

 
$
42.3

 
$
14.4

 
$
2.3

Short-term borrowings
91.9

 
91.9

 

 

 

Accrued insurance
70.8

 
26.9

 
20.5

 
8.5

 
14.9

Accrued retirement benefits
152.6

 
12.3

 
24.1

 
24.6

 
91.6

Other long-term liabilities
11.1

 
1.8

 
3.9

 
2.5

 
2.9

Uncertain income tax positions
2.8

 
0.3

 
1.4

 
0.3

 
0.8

Purchase obligations
25.9

 
16.9

 
8.1

 
0.9

 

 
 
 
 
 
 
 
 
 
 
Total
$
449.9

 
$
185.9

 
$
100.3

 
$
51.2

 
$
112.5

 
Purchase obligations above represent unconditional commitments relating primarily to voice and data communications services and online tools which we expect to utilize generally within the next two fiscal years, in the ordinary course of business. We have no material, unrecorded commitments, losses, contingencies or guarantees associated with any related parties or unconsolidated entities.
Liquidity 
We expect to meet our ongoing short- and long-term cash requirements principally through cash generated from operations, available cash and equivalents, securitization of customer receivables and committed unused credit facilities. Additional funding sources could include public or private bonds, asset-based lending, additional bank facilities, issuance of equity or other sources.
We utilize intercompany loans, dividends, capital contributions and redemptions to effectively manage our cash on a global basis. We periodically review our foreign subsidiaries’ cash balances and projected cash needs. As part of those reviews, we may identify cash that we feel should be repatriated to optimize the Company’s overall capital structure. At the present time, these reviews have not resulted in any specific plans to repatriate a majority of our international cash balances. We expect much of our international cash will be needed to fund working capital growth in our local operations. The majority of our international cash is concentrated in a cash pooling arrangement (the “Cash Pool”) and is available to fund general corporate needs internationally. The Cash Pool is a set of cash accounts maintained with a single bank that must, as a whole, maintain at

34


least a zero balance; individual accounts may be positive or negative. This allows countries with excess cash to invest and countries with cash needs to utilize the excess cash.
We manage our cash and debt very closely to optimize our capital structure. As our cash balances build, we tend to pay down debt as appropriate. Conversely, when working capital needs grow, we tend to use corporate cash and cash available in the Cash Pool first, and then access our borrowing facilities.
At year-end 2014, we had $199.6 million of available capacity on our $200.0 million revolving credit facility and $7.5 million of available capacity on our $150.0 million securitization facility. The securitization facility carried $88.0 million of short-term borrowings and $54.5 million of standby letters of credit related to workers’ compensation. Together, the revolving credit and securitization facilities provide the Company with committed funding capacity that may be used for general corporate purposes. While we believe these facilities will cover our working capital needs over the short term, if economic conditions or operating results change significantly, we may need to seek additional sources of funds. Throughout 2014 and as of the 2014 year end, we met the debt covenants related to our revolving credit facility and securitization facility.
At year-end 2014, we also had additional unsecured, uncommitted short-term credit facilities totaling $15.5 million, under which we had borrowed $3.5 million. Details of our debt facilities as of the 2014 year end are contained in the Debt footnote in the notes to our consolidated financial statements.
We monitor the credit ratings of our major banking partners on a regular basis. We also have regular discussions with them. Based on our reviews and communications, we believe the risk of one or more of our banks not being able to honor commitments is insignificant. We also review the ratings and holdings of our money market funds and other investment vehicles regularly to ensure high credit quality and access to our invested cash.
Critical Accounting Estimates 
We prepare our consolidated financial statements in conformity with accounting principles generally accepted in the United States. In this process, it is necessary for us to make certain assumptions and related estimates affecting the amounts reported in the consolidated financial statements and the attached notes. Actual results can differ from assumed and estimated amounts. 
Critical accounting estimates are those that we believe require the most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Judgments and uncertainties affecting the application of those estimates may result in materially different amounts being reported under different conditions or using different assumptions. We consider the following estimates to be most critical in understanding the judgments involved in preparing our consolidated financial statements. 
Workers’ Compensation
In the U.S., we have a combination of insurance and self-insurance contracts under which we effectively bear the first $1.0 million of risk per single accident. There is no aggregate limitation on our per-risk exposure under these insurance and self-insurance programs. We establish accruals for workers’ compensation utilizing actuarial methods to estimate the undiscounted future cash payments that will be made to satisfy the claims, including an allowance for incurred-but-not-reported claims. This process includes establishing loss development factors, based on our historical claims experience as well as industry experience, and applying those factors to current claims information to derive an estimate of our ultimate claims liability. In preparing the estimates, we also consider the nature, frequency and severity of the claims; reserving practices of our third party claims administrators; performance of our medical cost management and return to work programs; changes in our territory and business line mix and current legal, economic and regulatory factors such as industry estimates of medical cost trends. Where appropriate, multiple generally accepted actuarial techniques are applied and tested in the course of preparing our estimates. When claims exceed the applicable loss limit or self-insured retention and realization of recovery of the claim from existing insurance policies is deemed probable, we record a receivable from the insurance company for the excess amount. 
We evaluate the accrual, and the underlying assumptions, regularly throughout the year and make adjustments as needed. The ultimate cost of these claims may be greater than or less than the established accrual. While we believe that the recorded amounts are reasonable, there can be no assurance that changes to our estimates will not occur due to limitations inherent in the estimation process. In the event we determine that a smaller or larger accrual is appropriate, we would record a credit or a charge to cost of services in the period in which we made such a determination. The accrual for workers’ compensation, net of related receivables which are included in prepaid expenses and other current assets and other assets in the consolidated balance sheet, was $57.6 million and $58.4 million at year-end 2014 and 2013, respectively. 

35


Income Taxes  
Income tax expense is based on expected income and statutory tax rates in the various jurisdictions in which we operate. Judgment is required in determining our income tax expense. We establish accruals for uncertain tax positions under generally accepted accounting principles, which require that a position taken or expected to be taken in a tax return be recognized in the consolidated financial statements when it is more likely than not (i.e., a likelihood of more than fifty percent) that the position would be sustained upon examination by tax authorities that have full knowledge of all relevant information. A recognized tax position is then measured at the largest amount of benefit that is greater than fifty percent likely of being realized upon ultimate settlement.
Our effective tax rate includes the impact of accruals and changes to accruals that we consider appropriate, as well as related interest and penalties. A number of years may lapse before a particular matter, for which we have or have not established an accrual, is audited and finally resolved. While it is often difficult to predict the final outcome or the timing of resolution of any particular tax matter, we believe that our accruals are appropriate under generally accepted accounting principles. Favorable or unfavorable adjustments of the accrual for any particular issue would be recognized as an increase or decrease to our income tax expense in the period of a change in facts and circumstances. Our current tax accruals are presented in the consolidated balance sheet within income and other taxes and long-term tax accruals are presented in the consolidated balance sheet within other long-term liabilities. 
Tax laws require items to be included in the tax return at different times than the items are reflected in the consolidated financial statements. As a result, the income tax expense reflected in our consolidated financial statements is different than the liability reported in our tax return. Some of these differences are permanent, which are not deductible or taxable on our tax return, and some are temporary differences, which give rise to deferred tax assets and liabilities. Deferred tax assets generally represent items that can be used as a tax deduction or credit in our tax return in future years for which we have already recorded the tax benefit in our consolidated income statement. We establish valuation allowances for our deferred tax assets when the amount of expected future taxable income is not likely to support the use of the deduction or credit. Deferred tax liabilities generally represent items for which we have already taken a deduction on our tax return, but have not yet recognized as expense in our consolidated financial statements. Our net deferred tax asset is recorded using currently enacted tax laws, and may need to be adjusted in the event tax laws change. 
The U.S. work opportunity credit is allowed for wages earned by employees in certain targeted groups. The actual amount of creditable wages in a particular period is estimated, since the credit is only available once an employee reaches a minimum employment period and the employee’s inclusion in a targeted group is certified by the applicable state. As these events often occur after the period the wages are earned, judgment is required in determining the amount of work opportunity credits accrued for in each period. We evaluate the accrual regularly throughout the year and make adjustments as needed. 
Goodwill  
We test goodwill for impairment annually and whenever events or circumstances make it more likely than not that an impairment may have occurred. Generally accepted accounting principles require that goodwill be tested for impairment at a reporting unit level. We have determined that our reporting units are the same as our operating and reportable segments. If we have determined that it is more likely than not that the fair value for one or more reporting units is greater than their carrying value, we may use a qualitative assessment for the annual impairment test. 
In conducting the qualitative assessment, we assess the totality of relevant events and circumstances that affect the fair value or carrying value of the reporting unit. Such events and circumstances may include macroeconomic conditions, industry and competitive environment conditions, overall financial performance, reporting unit specific events and market considerations. We may also consider recent valuations of the reporting unit, including the magnitude of the difference between the most recent fair value estimate and the carrying value, as well as both positive and adverse events and circumstances, and the extent to which each of the events and circumstances identified may affect the comparison of a reporting unit’s fair value with its carrying value. 
For reporting units where the qualitative assessment is not used, goodwill is tested for impairment using a two-step process. In the first step, the estimated fair value of a reporting unit is compared to its carrying value. If the estimated fair value of a reporting unit exceeds the carrying value of the net assets assigned to a reporting unit, goodwill is not considered impaired and no further testing is required. To derive the estimated fair value of reporting units, we primarily relied on an income approach. Under the income approach, estimated fair value is determined based on estimated future cash flows discounted by an estimated weighted-average cost of capital, which reflects the overall level of inherent risk of the reporting unit being measured. Estimated future cash flows are based on our internal projection model. Assumptions and estimates about future cash flows and discount rates are complex and often subjective. They can be affected by a variety of factors, including external

36


factors such as industry and economic trends, and internal factors such as changes in our business strategy and our internal forecasts.
If the carrying value of the net assets assigned to a reporting unit exceeds the estimated fair value of a reporting unit, a second step of the impairment test is performed in order to determine the implied fair value of a reporting unit’s goodwill. Determining the implied fair value of goodwill requires valuation of a reporting unit’s tangible and intangible assets and liabilities in a manner similar to the allocation of purchase price in a business combination. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value, goodwill is deemed impaired and is written down to the extent of the difference. 
We completed our annual impairment test for all reporting units with goodwill in the fourth quarter for the fiscal year ended 2014 and 2013 and determined that goodwill was not impaired. In 2014, we elected to perform a step one quantitative assessment for the Americas Commercial, Americas PT, OCG and APAC PT reporting units. In 2013, we performed a qualitative assessment for the OCG and APAC PT reporting units, and a step one quantitative assessment for the Americas Commercial and Americas PT reporting units.
Our step one analysis used significant assumptions by segment, including: expected future revenue and expense growth rates, profit margins, cost of capital, discount rate and forecasted capital expenditures. Although we believe the assumptions and estimates we have made are reasonable and appropriate, different assumptions and estimates could materially impact our reported financial results. Different assumptions of the anticipated future results and growth from these businesses could result in an impairment charge, which would decrease operating income and result in lower asset values on our consolidated balance sheet. As a measure of sensitivity, the estimated fair values exceeded the carrying values by more than 25% for all four reporting units tested in 2014. In addition, reducing our revenue growth rate assumptions by the following amounts would not result in the estimated fair value falling below book value for these reporting units: 20% for Americas Commercial and Americas PT, 9% for OCG and 4% for APAC PT. For the step one analyses we performed in 2013, a 10% reduction in our revenue growth rate assumptions would not result in the estimated fair value falling below book value for those reporting units where we performed a step one quantitative test.
At year-end 2014 and 2013, total goodwill amounted to $90.3 million for each year (see the Goodwill footnote in the notes to our consolidated financial statements).
Litigation 
Kelly is subject to legal proceedings and claims arising out of the normal course of business. Kelly routinely assesses the likelihood of any adverse judgments or outcomes to these matters, as well as ranges of probable losses. A determination of the amount of the accruals required, if any, for these contingencies is made after analysis of each known issue. Development of the analysis includes consideration of many factors including: potential exposure, the status of proceedings, negotiations, discussions with our outside counsel, results of similar litigation and, in the case of class action lawsuits, participation rates. The required accruals may change in the future due to new developments in each matter. For further discussion, see the Contingencies footnote in the notes to our consolidated financial statements. At year-end 2014 and 2013, the gross accrual for litigation costs amounted to $5.7 million and $6.9 million, respectively, and related insurance recoveries totaled $1.7 million and $3.1 million, respectively. 
Allowance for Uncollectible Accounts Receivable  
We make ongoing estimates relating to the collectibility of our trade accounts receivable and maintain an allowance for estimated losses resulting from the inability of our customers to make required payments. In determining the amount of the allowance, we consider our historical level of credit losses and apply percentages to certain aged receivable categories. We also make judgments about the creditworthiness of significant customers based on ongoing credit evaluations, and we monitor historical trends that might impact the level of credit losses in the future. Historically, losses from uncollectible accounts have not exceeded our allowance. Since we cannot predict with certainty future changes in the financial stability of our customers, actual future losses from uncollectible accounts may differ from our estimates. If the financial condition of our customers were to deteriorate, resulting in their inability to make payments, a larger allowance may be required. 
In the event we determined that a smaller or larger allowance was appropriate, we would record a credit or a charge to SG&A expenses in the period in which we made such a determination. In addition, for billing adjustments related to errors, service issues and compromises on billing disputes, we also include a provision for sales allowances, based on our historical experience, in our allowance for uncollectible accounts receivable. If sales allowances vary from our historical experience, an adjustment to the allowance may be required, and we would record a credit or charge to revenue from services in the period in which we made such a determination. As of year-end 2014 and 2013, the allowance for uncollectible accounts receivable was $10.7 million and $9.9 million, respectively.

37


NEW ACCOUNTING PRONOUNCEMENTS 
See New Accounting Pronouncements footnote in the notes to our consolidated financial statements presented in Part II, Item 8 of this report for a description of new accounting pronouncements. 
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
 
Certain statements contained in this report are "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, or which include words such as "expects,” "anticipates,” "intends,” “plans,” "believes,” “estimates,” or variations or negatives thereof or by similar or comparable words or phrases. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future actions by us that may be provided by management, including oral statements or other written materials released to the public, are also forward-looking statements. Forward-looking statements are based on current expectations and projections about future events and are subject to risks, uncertainties and assumptions about our company and economic and market factors in the countries in which we do business, among other things. These statements are not guarantees of future performance, and we have no specific intention to update these statements.

Actual events and results may differ materially from those expressed or forecasted in forward-looking statements due to a number of factors. The principal important risk factors that could cause our actual performance and future events and actions to differ materially from such forward-looking statements include, but are not limited to, competitive market pressures including pricing and technology introductions, changing market and economic conditions, our ability to achieve our business strategy, the risk of damage to our brand, our ability to successfully develop new service offerings, our exposure to risks associated with services outside traditional staffing, including business process outsourcing, our increasing dependency on third parties for the execution of critical functions, the risks associated with past and future acquisitions, exposure to risks associated with investments in equity affiliates, material changes in demand from or loss of large corporate customers, risks associated with conducting business in foreign countries, including foreign currency fluctuations, availability of full-time employees to lead complex talent supply chain sales and operations, availability of temporary workers with appropriate skills required by customers, liabilities for employment-related claims and losses, including class action lawsuits and collective actions, the risk of cyber attacks or other breaches of network or information technology security as well as risks associated with compliance on data privacy, our ability to sustain critical business applications through our key data centers, our ability to effectively implement and manage our information technology programs, our ability to maintain adequate financial and management processes and controls, impairment charges triggered by adverse industry or market developments, unexpected changes in claim trends on workers’ compensation, disability and medical benefit plans, the impact of the Patient Protection and Affordable Care Act on our business, the impact of changes in laws and regulations (including federal, state and international tax laws and the expiration and/or reinstatement of the U.S. work opportunity credit program), the risk of additional tax or unclaimed property liabilities in excess of our estimates, our ability to maintain specified financial covenants in our bank facilities to continue to access credit markets, and other risks, uncertainties and factors discussed in this release and in the Company’s filings with the Securities and Exchange Commission.  Actual results may differ materially from any forward looking statements contained herein, and we have no intention to update these statements. Certain risk factors are discussed more fully under “Risk Factors” in Part I, Item 1A of this report.


38


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.  
We are exposed to foreign currency risk primarily due to our net investment in foreign subsidiaries, which conduct business in their local currencies. We may also utilize local currency-denominated borrowings. 
In addition, we are exposed to interest rate risks through our use of the multi-currency line of credit and other borrowings. A hypothetical fluctuation of 10% of market interest rates would not have had a material impact on 2014 earnings. 
Marketable equity investments, representing our available-for-sale investment in Temp Holdings, are stated at fair value and marked to market through stockholders’ equity, net of tax. Impairments in value below historical cost, if any, deemed to be other than temporary, would be expensed in the consolidated statement of earnings. See the Fair Value Measurements footnote in the notes to our consolidated financial statements of this Annual Report on Form 10-K for further discussion.
We are exposed to market risk as a result of our obligation to pay benefits under our nonqualified deferred compensation plan and our related investments in company-owned variable universal life insurance policies. The obligation to employees increases and decreases based on movements in the equity and debt markets. The investments in mutual funds, as part of the company-owned variable universal life insurance policies, are designed to mitigate, but not eliminate, this risk with offsetting gains and losses. 
Overall, our holdings and positions in market risk-sensitive instruments do not subject us to material risk.  

39


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.  
The financial statements and supplementary data required by this Item are set forth in the accompanying index on page 46 of this filing and are presented in pages 47-76.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.  
None.  
ITEM 9A. CONTROLS AND PROCEDURES.  
Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures 
Based on their evaluation as of the end of the period covered by this report, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) are effective. 
Management’s Report on Internal Control Over Financial Reporting  
Management’s report on internal control over financial reporting is presented preceding the consolidated financial statements on page 47 of this report. 
Attestation Report of Independent Registered Public Accounting Firm 
PricewaterhouseCoopers LLP, independent registered public accounting firm, has audited the effectiveness of our internal control over financial reporting as of December 28, 2014 , as stated in their report which appears herein. 
Changes in Internal Control Over Financial Reporting  
There were no changes in our internal control over financial reporting that occurred during our fourth fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  
ITEM 9B. OTHER INFORMATION.
None.

40


PART III
Information required by Part III with respect to Directors, Executive Officers and Corporate Governance (Item 10), Executive Compensation (Item 11), Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters (Item 12), Certain Relationships and Related Transactions, and Director Independence (Item 13) and Principal Accounting Fees and Services (Item 14), except as set forth under the titles "Executive Officers of the Registrant", which is included on page 41, and “Code of Business Conduct and Ethics,” which is included on page 42, (Item 10), and except as set forth under the title “Equity Compensation Plan Information,” which is included on page 42, (Item 12), is to be included in a definitive proxy statement filed not later than 120 days after the close of our fiscal year and the proxy statement, when filed, is incorporated in this report by reference.
ITEM 10. EXECUTIVE OFFICERS OF THE REGISTRANT.  
Name/Office
 
Age
 
Served as an
Officer Since
 
Business Experience
During Last 5 Years
Carl T. Camden
President and
  Chief Executive Officer
 
60
 
1995
 
Served as officer of the Company.
 
 
 
 
 
 
 
George S. Corona
Executive Vice President and
  Chief Operating Officer
 
56
 
2000
 
Served as officer of the Company.
 
 
 
 
 
 
 
Patricia Little
Executive Vice President and
  Chief Financial Officer
 
54
 
2008
 
Served as officer of the Company.
 
 
 
 
 
 
 
Teresa S. Carroll
Senior Vice President,
  Global Solutions
 
49
 
2000
 
Served as officer of the Company.
 
 
 
 
 
 
 
Peter W. Quigley
Senior Vice President and
  General Counsel
 
53
 
2004
 
Served as officer of the Company.
 
 
 
 
 
 
 
Antonina M. Ramsey
Senior Vice President
 
60
 
1992
 
Served as officer of the Company.
 
 
 
 
 
 
 
Natalia A. Shuman
Senior Vice President and
  General Manager,
  EMEA / APAC
 
41
 
2007
 
Served as officer of the Company.
 
 
 
 
 
 
 
Olivier G. Thirot (1)
Senior Vice President, Controller
  and Chief Accounting Officer
 
53
 
2008
 
Served as officer of the Company.
 
 
 
 
 
 
 
Michael S. Webster (2)
Executive Vice President and
  General Manager, Americas
 
59
 
1996
 
Served as officer of the Company.
(1)    Mr. Thirot was appointed Senior Vice President, Controller and Chief Accounting Officer effective September 1, 2014.
(2)    Mr. Webster terminated employment with the Company effective December 31, 2014 and will not be replaced.

41


CODE OF BUSINESS CONDUCT AND ETHICS.
We have adopted a Code of Business Conduct and Ethics that applies to our directors, officers and employees, including our principal executive officer, principal financial officer and principal accounting officer or controller or persons performing similar functions. The Code of Business Conduct and Ethics is included as Exhibit 14 in the Index to Exhibits on page 78. We have posted our Code of Business Conduct and Ethics on our website at www.kellyservices.com . We intend to post any changes in or waivers from our Code of Business Conduct and Ethics applicable to any of these officers on our website. 
ITEM 12. SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS.
Equity Compensation Plan Information  
The following table shows the number of shares of our Class A common stock that may be issued upon the exercise of outstanding options, warrants and rights, the weighted-average exercise price of outstanding options, warrants and rights, and the number of securities remaining available for future issuance under our equity compensation plans as of the fiscal year end for 2014
 
 
Number of securities to be issued upon exercise of outstanding options, warrants and rights
 
Weighted-average exercise price of outstanding options, warrants and rights
 
Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in the first column) (2)
Equity compensation plans approved by security holders (1)
 
33,000

 
$
27.37

 
1,459,915

 
 
 
 
 
 
 
Equity compensation plans not approved by security holders (3)
 

 

 

 
 
 
 
 
 
 
Total
 
33,000

 
$
27.37

 
1,459,915

(1)
The equity compensation plans approved by our stockholders include our Equity Incentive Plan, Non-Employee Directors Stock Option Plan and Non-Employee Directors Stock Plan. 
The number of shares to be issued upon exercise of outstanding options, warrants and rights excludes 1,192,550 of restricted stock granted to employees and not yet vested at December 28, 2014.
(2)
The Equity Incentive Plan provides that the maximum number of shares available for grants, including stock options and restricted stock, is 10 percent of the outstanding Class A common stock, adjusted for plan activity over the preceding five years.
The Non-Employee Directors Stock Option Plan provides that the maximum number of shares available for settlement of options is 250,000 shares of Class A common stock.
The Non-Employee Directors Stock Plan provides that the maximum number of shares available for awards is one-quarter of one percent of the outstanding Class A common stock.
(3)
We have no equity compensation plans that have not been approved by our stockholders.

42


PART IV
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES.  
(a)
The following documents are filed as part of this report:
(1)
Financial statements:
Management’s Report on Internal Control Over Financial Reporting
Report of Independent Registered Public Accounting Firm
Consolidated Statements of Earnings for the three fiscal years ended December 28, 2014
Consolidated Statements of Comprehensive Income for the three fiscal years ended December 28, 2014
Consolidated Balance Sheets at December 28, 2014 and December 29, 2013
Consolidated Statements of Stockholders' Equity for the three fiscal years ended December 28, 2014
Consolidated Statements of Cash Flows for the three fiscal years ended December 28, 2014
Notes to Consolidated Financial Statements
(2)
Financial Statement Schedule -
For the three fiscal years ended December 28, 2014 :
Schedule II - Valuation Reserves
All other schedules are omitted because they are not applicable or the required information is shown in the financial statements or notes thereto.
(3)
The Exhibits are listed in the Index to Exhibits included beginning at page 77, which is incorporated herein by reference.
(b)
The Index to Exhibits and required Exhibits are included following the Financial Statement Schedule beginning at page 77 of this filing.
(c)
None.

43


SIGNATURES 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: February 12, 2015
 
KELLY SERVICES, INC.  
 
 
Registrant 
 
 
 
 
By 
/s/ P. Little 
 
 
P. Little 
 
 
Executive Vice President and Chief Financial Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
Date: February 12, 2015
*
T. E. Adderley 
 
 
T. E. Adderley 
 
 
Executive Chairman and Chairman of the Board and Director 
 
 
 
Date: February 12, 2015
C. T. Camden 
 
 
C. T. Camden 
 
 
President, Chief Executive Officer and Director 
 
 
(Principal Executive Officer) 
 
 
 
Date: February 12, 2015
C. M. Adderley 
 
 
C. M. Adderley 
 
 
Director 
 
 
 
Date: February 12, 2015
R. S. Cubbin
 
 
R. S. Cubbin
 
 
Director 
 
 
 
Date: February 12, 2015
J. E. Dutton 
 
 
J. E. Dutton 
 
 
Director 
 
 
 
Date: February 12, 2015
T. B. Larkin 
 
 
T. B. Larkin 
 
 
Director 
 
 
 
Date: February 12, 2015
C. L. Mallett, Jr. 
 
 
C. L. Mallett, Jr. 
 
 
Director 
 
 
 
Date: February 12, 2015
L. A. Murphy 
 
 
L. A. Murphy 
 
 
Director 
 
 
 
Date: February 12, 2015
D. R. Parfet 
 
 
D. R. Parfet 
 
 
Director
 
 
 
Date: February 12, 2015
*
B. J. White
 
 
B. J. White
 
 
Director

44


SIGNATURES (continued)
Date: February 12, 2015
 
/s/ P. Little 
 
 
P. Little 
 
 
Executive Vice President and Chief Financial Officer 
 
 
(Principal Financial Officer) 
 
 
 
Date: February 12, 2015
 
/s/ O. G. Thirot
 
 
O. G. Thirot
 
 
Senior Vice President, Controller and Chief Accounting Officer 
 
 
(Principal Accounting Officer) 
 
 
 
Date: February 12, 2015
*By 
/s/ P. Little 
 
 
P. Little 
 
 
Attorney-in-Fact 

45


KELLY SERVICES, INC. AND SUBSIDIARIES 
INDEX TO FINANCIAL STATEMENTS AND
SUPPLEMENTAL SCHEDULE
 
Page Reference
in Report on
Form 10-K