Social Networking Changing the Landscape for U.S. Job Seekers, Kelly Global Workforce Index™ Finds
The findings are part of the Kelly Global Workforce Index, which obtained the views of approximately 97,000 people in 30 countries, including more than 18,000 in
The survey shows 19 percent of respondents secured their most recent position through an online job posting, second only to "word-of-mouth" referrals, used by 28 percent, followed by recruitment/staffing firms (16 percent), direct approaches from employers (16 percent), "other" methods (14 percent), print advertisements (7 percent), and social media sites (1 percent).
Even though a small percentage of people actually secured their most recent job through social networking, almost a quarter (22 percent) are scouring social media sites, such as Facebook®, LinkedIn® and Twitter®, seeking job openings or promotions.
The survey, conducted from
"Social media sites allow candidates to focus exactly on the job they want, even the company they want to be employed by. As a result, we expect to see an increase in candidates' use of online job boards as time goes on," says
Results of the survey in
- Facebook is the most popular social media site for Gen Y (aged 18-29) respondents to look for work but LinkedIn is the preferred platform for Gen X (aged 30-47) and baby boomers (aged 48-65).
- 20 percent of respondents say they are worried that material from their social networking sites could adversely impact their careers.
- 29 percent of Gen Y respondents say it is essential to be active on social media in order to advance their careers, but only 22 percent of Gen X and 18 percent of baby boomers feel the same way.
- Almost a third of respondents say their employers have social networking policies that regulate use at work.
- Industries where employees are most active in online conversations include IT, Business Services and Engineering.
And despite the rise in popularity of social networking, the vast majority of respondents (66 percent) spend an hour or less per day on social media sites, while 22 percent spend no time at all. Only 11 percent spend an hour or more each day.
"There is no doubt that social networking has fundamentally changed the way people search for work and exchange information about career opportunities. The technology is re-shaping the job search landscape and it is up to individuals to ensure they are tapping into the best elements of the Internet in the social world," Webster concludes.
For more information about these survey results and other key global findings, please visit the Kelly Global Workforce Index.
About the Kelly Global Workforce Index™
The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint. Approximately 97,000 people from the
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Media contact:Kathy Fisher Kelly Services 248 244-4909 kathy_fisher@kellyservices.com
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